Shanghai posters : the power of advertising / Anna Hestler

Hestler, Anna

Published by Hong Kong : FormAsia Books, 2005
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An exceptional copy; fine in an equally fine dust wrapper. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Literally as new.; 8vo 8" - 9" tall; 144 pages; Physical description; 144 pages : chiefly color illustrations ; 19 cm. Subjects; Posters, Chinese - China - Shanghai - 20th century. Advertising - China - Shanghai - Posters. 1 Kg. 144 pp. Bookseller Inventory #

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Synopsis: How to seem coquettish and provocative, while at the same time looking coy and demure, was the art perfected by fashionable young women portrayed in pre-war Shanghai posters. They were a genre all to themselves. If the true power of advertising lies in seduction, here was a style that subtly hinted at much more than it recealed, even when promoting products as innocuous as liprouge, talcum powder, soaps, perfumes, cigarettes and the ubiquitous Shanghai movies.

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Bibliographic Details

Title: Shanghai posters : the power of advertising ...
Publisher: Hong Kong : FormAsia Books
Publication Date: 2005
Edition: First Edition.

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