The Shark's Paintbrush: Biomimicry and How Nature is Inspiring Innovation

Jay Harman

Published by White Cloud Press, 2013
ISBN 10: 1935952846 / ISBN 13: 9781935952848
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Synopsis: Why does the bumblebee have better aerodynamics than a 747? What structural design is shared by a tornado and a blood vessel?

Since the Industrial Revolution, manufacturers have built things by a process known as heat, beat, and treat.” They use enormous amounts of energy to heat raw material, shape it with heavy machinery, and maintain its design, strength, and durability with toxic chemicals. Now, in a world of depleted natural resources, entrepreneurs and scientists are turning to nature to inspire future products that are more energy- and cost-efficient. Biomimicry, the science of employing nature to advance sustainable technology, is arguably one of the hottest new business concepts. At the center of this growing movement has been award-winning inventor and biomimetic entrepreneur Jay Harman.

In The Shark's Paintbrush, Harman introduces us to pioneering engineers in a wide array of businesses who are uncovering and copying nature’s hidden marvels. He shows business leaders and aspiring entrepreneurs how we can reconcile creating more powerful, lucrative technologies with maximizing sustainability. He injects a whole new vocabulary and way of thinking into the business sphere that speaks to both small start-ups and corporate giants.

From the Inside Flap: In a world of depleted natural resources, entrepreneurs and scientists are turning to nature to find inspiration for future products, and to build them in a way that is more energy and cost-efficient, and
friendlier to the environment. Biomimicry, the science of employing nature to advance sustainable technology, is arguably one of the hottest new business concepts attracting a spectrum of markets.

In his debut book, The Shark’s Paintbrush: Biomimicry and How Nature is Inspiring Innovation,
Jay Harman introduces us to pioneering scientists and engineers working in a wide array of businesses who are making technological breakthroughs by uncovering and copying nature’s hidden marvels.

Harman shows business leaders and aspiring entrepreneurs alike how we can rectify the oft-competing desires of creating more powerful, lucrative technologies while preserving the planet and maximizing
sustainability. He injects a whole new vocabulary and way of thinking into the business sphere that speaks to both small start-ups and corporate giants.

Among the many fascinating topics Harman explores:
What the human heart and dust devils have in common, and how this parallel structure can lead to better technologies in medicine
How studying seaweed can lead to resistance-free antibiotics
How the noxious-smelling durian fruit can offer ideas for helping humans live on Mars
How the blowfly maggot could lead to breakthroughs in materials science, helping to lower production costs and manufacture higher-efficiency substances
|The wave of the future has been around since the beginning of time: it’s called Nature. Let inventor and entrepreneur Jay Harman introduce you to stunning solutions to some of the world’s thorniest problems.

The principle driving this transformation is called biomimicry, and Harman shares a wide range of examples of how we’re borrowing from natural models to invent profitable, green solutions to pressing industrial challenges.
Why does the bumblebee have better aerodynamics than a 747?
How can copying a butterfly wing reduce the world’s lighting energy bill by 80 percent?
How will fleas’ knees and bees’ shoulders help scientists formulate a near-perfect rubber?

The Shark’s Paintbrush reflects a force of change in the new global economy that does more than simply gratify human industrial ambition; it teaches us how to live in harmony with nature and opens bright opportunities for a better future.

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Title: The Shark's Paintbrush: Biomimicry and How ...
Publisher: White Cloud Press
Publication Date: 2013
Binding: Hardcover
Book Condition: Used: Good

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