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Shopper, Buyer and Consumer Behavior: Theory and Marketing Applications (Second Edition)

Jay D. Lindquist,M. Joseph Sirgy

ISBN 10: 8177223836 / ISBN 13: 9788177223835
Published by Biztantra/Wiley India, 2003
New Condition: New Soft cover
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About this Item

Cites offer tidbits of information about marketing practices, interesting research findings, and company anecdotes that bring additional life and colour to the material. Team Talk at the end of each chapter gives you realistic and engaging ways to discuss, review, apply, and comprehend chapter concepts. These are not ordinary discussion questions. They involve you in the marketplace and often in thoughts and observations about your own behavior as a consumer. Workshops at the end of every chapter are scenarios and projects that give you practical, manageable tasks that provide a hands-on feel for where consumer behavior rubber meets the marketing road. Part 1 The Consumer in the Marketplace 1. Consumer Behavior and Marketing Management Part 2 The Consumer as Decision Maker 2. Problem Recognition and Information Search 3. Alternative Evaluation and Choice 4. Consumption and Post-Purchase Behavior Part 3 Psychological Influences on Consumer Decision Making 5. Symbolic Consumption, Self Image, and Personality 6. Personal Values 7. Memory, Learning, and Perception 8. Motivation, Emotion, Mood and Involvement 9. Beliefs, Affect, Attitude, and Intention 10. Communication and Persuasion Part 4 Sociological Influences on Consumer Decision Making 11. Cultural Influences: Perspectives 12. Cultural Influences: Generalizations and Cross- Cultural Perspectives 13. Subcultural Influences 14. Social Class and Reference Group Influences 14.1 Social Class, 14.2 Social Class in the United States, 14.3 Values, Attitudes, and Lifestyles across Social Classes 14.4 Social Class and Marketplace Behavior 14.5 Social Power 15. Household and Family Influences Part 5 Special Topics 16 Regulation of Marketing Practices 17 Consumer Behavior and Society 17.1 The Consumer Society. 17.2 The Dark Side of the Consumer Society. 17.3 Social Responsibility and Marketing. 18 Organizational Buying and Diffusion of Innovation Printed Pages: 620. Bookseller Inventory # 53501

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Bibliographic Details

Title: Shopper, Buyer and Consumer Behavior: Theory...

Publisher: Biztantra/Wiley India

Publication Date: 2003

Binding: Softcover

Book Condition:New

Edition: 2nd edition.

About this title

Synopsis:

Cites offer tidbits of information about marketing practices, interesting research findings, and company anecdotes that bring additional life and colour to the material. Team talk at the end of each chapter gives you realistic and engaging ways to discuss, review, apply, and comprehend chapter concepts. These are not ordinary discussion questions. They involve you in the marketplace and often in thoughts and observations about your own behavior as a consumer. Workshops at the end of every chapter are scenarios and projects that give you practical, manageable tasks that provide a hands-on feel for where "consumer behavior rubber meets the marketing road." part 1 the consumer in the marketplace part 2 the consumer as decision maker part 3 psychological influences on consumer decision making part 4 sociological influences on consumer decision making part 5 special topics

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