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It's Showtime!: How to Sell & Showcase Your Home

Pilgrim, Mary Donnelly

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ISBN 10: 0966010787 / ISBN 13: 9780966010787
Published by Home Pub 1998-04-01, 1998
Used Condition: Fine Soft cover
From The Book Cellar, LLC (Nashua, NH, U.S.A.)

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0966010787 Almost new book. A portion of your purchase of this book will be donated to non-profit organizations. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Bookseller Inventory # Z0966010787Z1

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Bibliographic Details

Title: It's Showtime!: How to Sell & Showcase Your ...

Publisher: Home Pub 1998-04-01

Publication Date: 1998


Book Condition:Fine

About this title


A seller's manual to teach homeowners how to prepare their homes for the market, to "set the stage for a performance", and learn what issues, like radon, underground oil tanks and home inspections, are important to the buyer.

From the Author:

The most important message in this book is to prepare your house thoroughly before you put it on the market, or you will be at the mercy of the scrupulous house hunter.

It would be understandable for you, the seller, to have an emotional attachment to your home, however, keep in mind that the sale of your house is strictly a business deal. The potential buyer will never see your home in the same way you do. Try not to react personally when the buyer suggests making changes to your home. Keep in mind that your goal is to sell the house. So put your emotions on the back burner and begin planning your strategy.

When potential buyers come to evaluate your house, they want to see a "performance", meaning that they want the house to speak for itself. What is it about your house that makes it better than the many others they've seen? Buyers want to identify a special quality in a home, which makes them feel that they absolutely must have your house. Since you can't possible predict what every person might be looking for, you'll need to cover as many bases as possible to appeal to the widest variety of people. The buyer's final selection of your house might be based on that extra effort you put into your home, because you created that special quality - whatever it was.

It is your job to set the stage for potential buyers, so they can imagine themselves living in your house. Get the buyer's attention through the use of staged scenery or "props", so he can use his imagination to create an inviting, comfortable atmosphere and feel as if the house already belongs to him. You will learn how to stimulate the buyer's senses and evoke positive emotions at the same time.

By the way, I'm using "he" and "she" interchangeably throughout the book, because it's important to remember that your buyer can be anybody. Don't play to just one audience, because you never know who is making the decisions in the family, or of whom the "family" may consist.

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