**UPDATED FEBRUARY 2017--2nd EDITION**
Simple and SOLD is the #1 FSBO (For Sale By Owner) guide offering a step-by-step action plan for harnessing today’s technology to price, market and sell your own house by owner. You’ll understand what buyers want and how to let them know your home is what they want. The 1st Edition, downloaded over 15,800 times, is now updated with the latest tips for selling your home, giving sellers even more tools, easy-to-follow guides, and insightful information leading you to selling your home, pointers like:
- How to price my home correctly
- How to use internet’s powerful research, marketing, and listing tools
- What selling advantages the homeowner has over a real estate agent
- How an agency commission cuts more deeply into your pocketbook than you might think
- Essential home prep and staging elements to get your home sold fast
- How to negotiate the best price for your home
Simple and SOLD, 2nd Edition is a pioneering guide to the future of how to sell your house. Whether you’ve sold a house before or this is your first time, there’s no shortage of advice on topics that will position you for a top-dollar sale and to save money. Simple and SOLD solves the problem of selling a house by distilling two decades of Sissy Lappin’s prowess as a top broker in the real estate world. She has been featured in The Wall Street Journal, USA Today, Time MONEY and named...
"The Uber for Real Estate Sales" by Forbes.
Sissy understands the seismic changes in the real estate business over the last few years. Many of the obstacles that were once in the way of selling a house by owner have been eliminated, making real estate more democratic. The real estate industry’s once-invulnerable business model is being challenged. The Internet now makes it easy for any American to take control of selling a home and save money.
The ultimate goal in selling your own home is to get top dollar. This book will help make that happen. First to go is the real estate agent. For every $100,000 at which your house is valued, you pay an agent $6,000 in commission. That’s a big cost of selling a house that you can easily do without – a key theme in this how-to book.
Sissy’s gems of selling wisdom and her down-to-earth, engaging style in Simple and SOLD are extracted from her 20-plus years of real estate talent and over a half a billion dollars in homes sold. Sissy understands what it takes to sell your house. Now she’s helping homeowners have that same opportunity – to sell like a pro, save money, sell your home fast, and come away with more in your pocket.
Sissy Lappin knows what she's talking about when it comes to selling homes. She started her real estate career in the 1980s and has experienced two recessions and two bubbles. She has consulted and negotiated over 1/2 billion dollars on deals all over the country. Lappin Properties has been acknowledged as one of the most successful independent brokers in the country and she has been featured in Time, Money, Forbes, Wall Street Journal and USA Today. In 2015, she is co founder of ListingDoor named The Uber of Real Estate by FORBES. She has taken the proven system she has used to build her home sales success and created the innovative ListingDoor that creates the tools for homeowners to price, build their listing, market, and sell your their home even if they have no previous sales experience. She lives with her husband and two children in Houston, Texas.
