Simplify: How the Best Businesses in the World Succeed

Koch, Richard

Published by ENTREPRENEUR MEDIA, 2016
ISBN 10: 1599185997 / ISBN 13: 9781599185996
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Synopsis: Are you ready to become the next market leader?

Investor and successful entrepreneur Richard Koch and venture capitalist Greg Lockwood have spent years researching what makes successful companies—such as IKEA, Apple, Uber, and Airbnb—achieve game-changing who status. The answer is simple: They Simplify.

Take Your Business from Startup to Game Changer. Start simplifying today.

From the Inside Flap: Nearly all of the great success stories of the twentieth century right up to the present day are stories of simplifying.

Over the last 40 years Richard Koch has worked to uncover the simple principles and strategies behind every successful business. With the help of venture capitalist Greg Lockwood and supported by research from OC&C Strategy Consultants, Koch has uncovered the one uniting principle behind successful companies such as IKEA, the Boston Consulting Group, Honda, and Uber: Simplify.

Taking the principle one step further, Koch has identified that companies will either be price simplifiers consider flying a budget airline stripped of all the extras that still takes you from point A to point B or proposition simplifiers such as Apple with their easy-to-use products for a large market willing to pay a premium.

In this book, Koch and Lockwood dissect case studies to share the secrets behind the great simplifiers of business. You’ll learn how to:
Decide which simplifying strategy is the best option for your business
Model your business as a price or proposition simplifier
Make your products and services more useful and better looking
Spike demands and create markets that didn’t exist before
Redesign your business process and transform your industry in nine steps
Implement the three fundamental principles to sparking a price revolution

Are you ready to become the next market leader? Start simplifying today.

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Title: Simplify: How the Best Businesses in the ...
Publisher: ENTREPRENEUR MEDIA
Publication Date: 2016
Binding: HRD
Book Condition: New

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Book Description Hardcover. Book Condition: New. After a decades-long career as a serial entrepreneur Richard Koch reveals the powerful principle of simplifying as a strategy for companies to create new markets and increased profits. Readers are given the tools to simplify their process, prices, or product offerings.The author of THE 80/20 MANAGER reveals the powerful principle of simplifying as a strategy for any company to create new markets and soaring profits.For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success?Working with venture capitalist Greg Lockwood, his co-author on SUPERCONNECT, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer.The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price--take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market--while some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices.With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyze their business's potential to become a simplifier, and which route they should take to maximize the impact. Bookseller Inventory # 5525016

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