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Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: PART I: ENTREPRENEURSHIP: A WORLD OF OPPORTUNITY. 1. The Entrepreneurial Life. 2. Entrepreneurial Integrity: A Gateway to Small Business Opportunity. PART II: STARTING FROM SCRATCH OR JOINING AN EXISTING BUSINESS. 3. Getting Started. 4. Franchises and Buyouts. 5. The Family Business. PART III: DEVELOPING THE NEW VENTURE BUSINESS PLAN. 6. The Business Plan: Visualizing the Dream. 7. The Marketing Plan. 8. The Organizational Plan: Teams, Legal Forms, and Strategic Alliances. 9. The Location Plan. 10. The Financial Plan: Projecting Needs. 11. The Financial Plan: Finding Sources of Funding. 12. Planning the Harvest. PART IV: FOCUSING ON THE CUSTOMER: MARKETING GROWTH STRATEGIES. 13. Customer Relationships: The Key Ingredient. 14. Product and Distribution Plans. 15. Pricing and Credit Decisions. 16. Promotional Planning. 17. Global Marketing. PART V: MANAGING GROWTH IN THE SMALL BUSINESS. 18. Professional Management in the Entrepreneurial Firm. 19. Managing Human Resources. 20. Managing Operations. 21. Managing Risk in the Small Firm. PART VI: UNDERSTANDING WHAT THE NUMBERS MEAN. 22. Managing the Firm's Assets. 23. Evaluating Firm Performance. Bookseller Inventory #

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Synopsis: Backed by a loyal following, SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverage, innovative tools, real-world emphasis, and superior package, SBM remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business management, entrepreneurship, and hybrid courses (especially with our custom options), SBM combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage, grow, and harvest one--the full business cycle. Featuring an integrated learning system, SBM continues to place emphasis on the business plan, offering many ways to assign it. Through mini cases, comprehensive cases, text exercises, and online activities, students are put in the role of decision maker to sharpen their understanding of chapter concepts. SBM also captures the excitement of small business with multimedia tools such as "Small Business School" video cases, online case analysis, and the Small Business Resource Center's robust collection of relevant articles. It's no wonder that SBM is the book that students retain long after the course is over.

About the Author: Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market from the first edition of the book 52 years ago. In addition to this market-leading text, he wrote a number of other business books and numerous articles in journals, such as Journal of Small Business Management, Academy of Management Review, Business Horizons, and Journal of Business Ethics. Longenecker was active in several professional organizations and served as president of the International Council for Small Business. In 2005, the United States Association for Small Business and Entrepreneurship (USASBE) honored him with the Max S. Wortman Lifetime Achievement Award. In addition, the selection as a USASBE Justin G. Longenecker Fellow is the highest recognition that the Association gives to individuals who have made an outstanding contribution to the development, furtherance and benefit of small and medium businesses. Justin Longenecker truly was a legend in his own time and continues to have profound influence through the lives of those who knew him. Longenecker grew up in a family business. After attending Central Christian College of Kansas for two years, he earned his B.A. in political science from Seattle Pacific University, his M.B.A. from Ohio State University, and his Ph.D. from the University of Washington. He taught at Baylor University, where he was Emeritus Chavanne Professor of Christian Ethics in Business until his death in 2005.

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