Small Business Management

ISBN 10: 0471080047 / ISBN 13: 9780471080046
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Synopsis: Each chapter in this updated edition has been thoroughly revised to make it current with the most important developments taking place in both the business world and in MBA programs across the country. Includes new coverage on the impact of customer driven organization, quality, information technology, change management and other topics. Also offers an overview of the core courses taken by first-year MBA students.

From the Back Cover: It all started with one book that had a simple goal: bring the wisdom of today's top MBA programs into the home libraries of business professionals everywhere. In a nutshell--offer the skills, ideas, and power of the MBA without the time and cost. The idea took hold. And now, over 300,000 copies later, The Portable MBA has become a staple on the business shelf.

Since then, the '90s have brought revolutionary changes to the business world. We've seen management fads come and go, technological revolutions, organizational restructuring on a grand scale, the global expansion of most markets--in short, a total shattering of conventional business wisdom. The business world of the '90s and beyond is vastly different from what we saw in the last decade... And here to meet that new world is The New Portable MBA.

Designed to carry tomorrow's leaders into the 21st century, The New Portable MBA capitalizes on the strengths that made its predecessor a classic. It offers contributions from an international all-star team of experts from today's top business schools, and it provides readers with overviews of all the major business school topics, including managing people; finance, economics, and accounting; marketing management; information technology; leadership; strategy, and much more!

So what is different about The New Portable MBA? Plenty. It's been thoroughly revised and revamped to help you sort out and understand the new concepts, techniques, and strategies driving business. You'll find completely new or enhanced coverage of such crucial topics as:
* Process management
* Change management
* The new role of the manager as leader
* The customer-driven organization
* Business process reengineering
* New forms of organization design
* Quality and productivity and many other topics that are redefining business today.

The New Portable MBA is for businesspeople who want to improve their understanding of the workings of the business world. It's for managers who want to sharpen their decision-making skills, professionals who want to make the leap into management, young men and women just entering the business world, business students, MBAs who feel they can use a refresher course.

Above all, it's for anyone who wants to further their business education and stay on top in today's constantly changing world of business.

"The Skills, Ideas, and Power of the MBA, without the Time and Cost . . ."

"...Seeks to give the reader 'instant MBA literacy,' an understanding of today's business environment and language. The book's chapters are written by scholars from premier graduate schools of business: they are designed to provide readers with knowledge equivalent to that which would result from attending the first year of a typical MBA program...A literate, concise coverage of key issues." --Choice magazine

"...Provides a framework for making reasoned business decisions and judgements." -- Reference Reviews

"Useful as a starting point for learning the language and concepts [of business], refreshing a rusty subject or creating a framework for decision making." -- Library Journal

"If you need the knowledge behind an MBA, but can't afford the tuition or time, this book can serve as a temporary substitute while you concentrate on other aspects of your career." -- Women in Business

"...A particularly helpful resource for anyone who is an achiever in an organization..." --Memphis Business Journal

"...Should not only be read cover-to-cover but should command a place at the desk of every business professional." -- Entrepreneur

"...Must reading for all business leaders. The book provides the basic building blocks for global competitiveness." -- Noel M. Tichy, PhD Professor, University of Michigan Graduate School of Business Administration Coauthor of Control Your Destiny or Someone Else Will

"About this title" may belong to another edition of this title.

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Title: Small Business Management
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