Small Business Resource Guide to the Web 1997 (Lycos Insites Series)

McNamara, Bob,Mims, Kathleen,Cross, Suzanne V.

ISBN 10: 0789710587 / ISBN 13: 9780789710581

Published by Macmillan Computer Pub, 1717

About this Item

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Bibliographic Details

• Title: Small Business Resource Guide to the Web 1997 (Lycos Insites Series)
• Publisher: Macmillan Computer Pub
• Publication Date: 1717
• Language: English
• ISBN 10: 0789710587
• ISBN 13: 9780789710581
• Binding: paperback
• Condition: Acceptable

About this title

Synopsis

Providing business people with a comprehensive directory of hundreds of Web sites that focus on their needs, this book also includes guidelines and instructions for creating a successful business presence on the Web, tips and techniques for writing business plans, identifying the startup costs of launching an online business and Web site, and using the Web to stay up-to-date in trends affecting the user's industry.

Review

This is a big book full of practical information on using the Web to enhance your business. You'll find tons of information on building a Web site of your own, resource after resource to help you run your business with more insight than your competition, and samples of the information available from those resources. The authors guide you to information on advertising, finding capital, business research, news, job banks, marketing, and more--all presented in a personable style for enjoyable reading. A CD-ROM with a hyperlinked version of the book and Internet access software is included.