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No Small Potatoes, How a Family Potato Salad Recipe is Fast Becoming a Billion Dollar Business

Al Reser, with Kerry Tymchuk

10 ratings by Goodreads
ISBN 10: 0870716301 / ISBN 13: 9780870716300
Published by Oregon State University Press, Corvallis, Oregon, 2010
Condition: Fine Hardcover
From Gold Beach Books, Inc. (Gold Beach, OR, U.S.A.)

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About this Item

132 pages; illustrated with black & white photographs; signed by Al Reser in ink opposite the title page; dust jacket has some mild rubbing with a few unobtrusive smudges; appears tight and unread; overall, a fine copy in a near fine jacket. Bookseller Inventory # 000737

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Bibliographic Details

Title: No Small Potatoes, How a Family Potato Salad...

Publisher: Oregon State University Press, Corvallis, Oregon

Publication Date: 2010

Binding: Hardcover

Book Condition:Fine

Dust Jacket Condition: Near Fine

Edition: 1st Edition

About this title


In 1960 when twenty-five-year-old Al Reser became president of the potato salad manufacturing business which his parents began in their Oregon farmhouse kitchen ten years earlier, the company had a dozen or so part-time employees and annual sales of $300,000. Accountants told Al that the business was a likely candidate for bankruptcy. What the balance sheets didn't account for, however, was the perseverance, hard work, and ingenuity of Al Reser.

Today, Reser's Fine Foods is one of the most respected and admired companies in the food industry, boasting over 2,600 employees and annual sales approaching one billion dollars. Reser's salads, side dishes, dips, Mexican food specialties, snack foods, and desserts are familiar sights in kitchens in all fifty states, as well as in Canada and Mexico. The philanthropy of Al and his family has also made the Reser name familiar to America's college football fans, as the Oregon State University Beavers play their home football games at Reser Stadium.

In No Small Potatoes, Al Reser not only shares the inspiring story of his rise from poverty to the top of the business world, he also recounts the tough decisions that spurred Reser's phenomenal growth, and the values that have guided his steps. It is a book that will inspire anyone who hopes to grow a small business into something bigger, and is proof that small potatoes and big dreams are a perfect recipe for success.

About the Author:

Al Reser was Chairman of the Board of Reser's Fine Foods for fifty years, until his death in 2010.

"About this title" may belong to another edition of this title.

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Gold Beach, OR 97444

State of Oregon Corporation Registry Number 463459-89
Authorized representative: Traci L. Mennis, President (same address)

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