Smokey, Rosie and You! : The History and Practice of Marketing Public Programs

Alan R. Minton; David A. Ehrlich; Diane Stoy

Published by Salem Author Services
ISBN 10: 1934248339 / ISBN 13: 9781934248331
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Synopsis: Smokey Bear and Rosie the Riveter? Many Americans remember these two famous icons from their childhood, while younger folks may only recognize Smokey and Rosie from gifts in museum shops. Yet, behind these two very familiar faces are great stories about how and why they were created and their lasting impact on Americans. This book is filled with great stories like those of Smokey and Rosie. Take a fascinating journey through history including a colorful cast of brilliant, eclectic marketing strategists--such as John Adams, Teddy Roosevelt, George Creel, Elizabeth Cady Stanton, Alice Paul, and FDR. They show how massive public marketing campaigns have successfully shifted public opinion and behavior by linking social issues to patriotism and democratic ideals. In addition, contemporary case studies filled with practical lessons and key trends that will impact the marketing of public programs today and tomorrow are presented. Put these all together--along with the TRACK marketing framework--and you will have the inspiration and the ingredients for your next public marketing campaign!

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Title: Smokey, Rosie and You! : The History and ...
Publisher: Salem Author Services
Binding: Paperback
Book Condition: As New

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Alan R. Minton; David A. Ehrlich; Diane Stoy
Published by Salem Author Services
ISBN 10: 1934248339 ISBN 13: 9781934248331
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Book Description Salem Author Services. Paperback. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G1934248339I3N10

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David A. Ehrlich; Alan R. Minton; Diane Stoy
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David A. Ehrlich; Alan R. Minton; Diane Stoy
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