Social Marketing Environmental Issues

Tyson, Ben

Published by iUniverse, 2009
ISBN 10: 1440122474 / ISBN 13: 9781440122477
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Synopsis: The purpose of the book is to provide an applied, practical, yet theoretically grounded reference on social marketing strategies for influencing environmental behaviors. The book explains how to conduct audience research, develop theory driven communication strategies, and manage, monitor and evaluate campaign progress. The book is intended to be used as a professional reference by practitioners in public/private for-profit and nonprofit sector organizations world wide. The book is also intended to be used as a text by students of environmental science, environmental communication, and environmental education. Chapter 1 provides context for selecting when social marketing strategies are best used. Chapter 2 discuses the basic principles of social marketing and factors associated with selection of target audiences, message development, communication channels, and strategic partners. Chapter 3 discusses important behavior change theories that provide a foundation for social marketing. Chapter 4 provides details about the research methods used to support social marketing. Chapter 5 discuses how to manage a social marketing campaign. Chapter 6 provides a case study that fully illustrates the design, implementation and evaluation of a social marketing campaign.

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Bibliographic Details

Title: Social Marketing Environmental Issues
Publisher: iUniverse
Publication Date: 2009
Book Condition: Very Good

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Tyson, Ben
Published by iUniverse (2009)
ISBN 10: 1440122474 ISBN 13: 9781440122477
Used Paperback Quantity Available: 1
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HPB-Ohio
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Book Description iUniverse, 2009. Paperback. Book Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Bookseller Inventory # mon0000693947

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