Social Marketing : Theoretical and Practical Perspectives

Role of Advertising in Social Marketing Conference / 1995 Atlanta, Ga. / Marvin E. Goldberg / Martin Fishbein / Susan E. Middlestadt

Published by Lawrence Erlbaum Assoc Inc, 1997
ISBN 10: 0805824995 / ISBN 13: 9780805824995
Used / ~ SCARCE TITLE ~ / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

In good condition, some wear to edges, as normal for age. Overall good copy of this scarce title. Excellent read. A good book to enjoy and keep on hand. Or would make a great gift for the fan / reader in your life. Size: Social Issues / Sociology / Society Studies. Bookseller Inventory #

About this title:

Book ratings provided by Goodreads:
4 avg rating
(3 ratings)

Synopsis: Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain remains in its infancy. Programs and approaches are being developed and implemented by practitioners; academics are defining "what it is," "where it comes from," and "where it is going."

This book incorporates many of the presentations made at the "Role of Advertising in Social Marketing" Conference sponsored by the Society for Consumer Psychology. Professionals from academia, government, and non-government organizations address a highly diverse and interesting set of societal concerns ranging from organ donation to violence in sports, from efforts to promote safe sex and family planning to better understand cigarette smokers and their perceptions. Are marketing's "four Ps"--product, price, place, and promotion--enough to help solve these problems, or does social marketing at the end of the 1990s need to call on other Ps, such as political persuasion? This volume thoughtfully addresses theoretical and empirical issues challenging academics and practitioners alike to find out how to borrow the best of marketing for application in social marketing.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Social Marketing : Theoretical and Practical...
Publisher: Lawrence Erlbaum Assoc Inc
Publication Date: 1997
Binding: ~ SCARCE TITLE ~
Illustrator: Some b/w Illustrations
Edition: Clean and Unmarked Text.

Top Search Results from the AbeBooks Marketplace

1.

Published by Lawrence Erlbaum (1997)
ISBN 10: 0805824995 ISBN 13: 9780805824995
Used First Edition Quantity Available: 1
Seller:
Better World Books
(Mishawaka, IN, U.S.A.)
Rating
[?]

Book Description Lawrence Erlbaum, 1997. Condition: Very Good. 1st Edition. Former Library book. Great condition for a used book! Minimal wear. Seller Inventory # GRP94601454

More information about this seller | Contact this seller

Buy Used
US$ 3.64
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Published by Taylor & Francis Group
ISBN 10: 0805824995 ISBN 13: 9780805824995
Used Hardcover Quantity Available: 1
Seller:
ThriftBooks
(Auburn, WA, U.S.A.)
Rating
[?]

Book Description Taylor & Francis Group. Hardcover. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0805824995I3N00

More information about this seller | Contact this seller

Buy Used
US$ 4.22
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

Published by Lawrence Erlbaum (1997)
ISBN 10: 0805824995 ISBN 13: 9780805824995
Used First Edition Quantity Available: 1
Seller:
Better World Books Ltd
(Dunfermline, United Kingdom)
Rating
[?]

Book Description Lawrence Erlbaum, 1997. Condition: Good. 1st Edition. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP106201486

More information about this seller | Contact this seller

Buy Used
US$ 6.67
Convert currency

Add to Basket

Shipping: US$ 4.36
From United Kingdom to U.S.A.
Destination, rates & speeds

4.

Published by Psychology Press (1997)
ISBN 10: 0805824995 ISBN 13: 9780805824995
Used Hardcover Quantity Available: 1
Seller:
GlassFrogBooks
(Hawthorne, CA, U.S.A.)
Rating
[?]

Book Description Psychology Press, 1997. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0805824995-2-4

More information about this seller | Contact this seller

Buy Used
US$ 11.02
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

5.

Editor-Marvin E. Goldberg; Editor-Martin Fishbein; Editor-Susan E. Middlestadt
Published by Psychology Press (1997)
ISBN 10: 0805824995 ISBN 13: 9780805824995
Used Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Psychology Press, 1997. Hardcover. Condition: Used: Good. Seller Inventory # SONG0805824995

More information about this seller | Contact this seller

Buy Used
US$ 9.49
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

6.

Goldberg, M E et al (ed)
Published by Psychology Press (1997)
ISBN 10: 0805824995 ISBN 13: 9780805824995
Used Hardcover Quantity Available: 1
Seller:
Anybook Ltd.
(Lincoln, United Kingdom)
Rating
[?]

Book Description Psychology Press, 1997. Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Seller Inventory # 7388476

More information about this seller | Contact this seller

Buy Used
US$ 43.32
Convert currency

Add to Basket

Shipping: US$ 6.99
From United Kingdom to U.S.A.
Destination, rates & speeds

7.

Goldberg, M E et al (ed)
Published by Psychology Press (1997)
ISBN 10: 0805824995 ISBN 13: 9780805824995
Used Hardcover Quantity Available: 1
Seller:
Anybook Ltd.
(Lincoln, United Kingdom)
Rating
[?]

Book Description Psychology Press, 1997. Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Seller Inventory # 7388477

More information about this seller | Contact this seller

Buy Used
US$ 43.32
Convert currency

Add to Basket

Shipping: US$ 6.99
From United Kingdom to U.S.A.
Destination, rates & speeds

8.

Goldberg, M.
Published by Psychology Press (1997)
ISBN 10: 0805824995 ISBN 13: 9780805824995
Used Hardcover Quantity Available: 1
Seller:
Anybook Ltd.
(Lincoln, United Kingdom)
Rating
[?]

Book Description Psychology Press, 1997. Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Seller Inventory # 7511209

More information about this seller | Contact this seller

Buy Used
US$ 43.32
Convert currency

Add to Basket

Shipping: US$ 6.99
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

Marvin E. Goldberg (Editor), Martin Fishbein (Editor), Susan E. Middlestadt (Editor)
Published by Psychology Press (1997)
ISBN 10: 0805824995 ISBN 13: 9780805824995
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Psychology Press, 1997. Hardcover. Condition: New. Seller Inventory # DADAX0805824995

More information about this seller | Contact this seller

Buy New
US$ 63.00
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

10.

Published by Psychology Press (1997)
ISBN 10: 0805824995 ISBN 13: 9780805824995
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Psychology Press, 1997. Condition: New. book. Seller Inventory # M0805824995

More information about this seller | Contact this seller

Buy New
US$ 72.50
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

There are 19 more copies of this book

View all search results for this book