Social Media in Action: Comprehensive Guide for Architecture, Engineering, Planning and Environmental Consulting Firms

Amanda Walter

Published by Watermelon Books, 2012
ISBN 10: 0985146915 / ISBN 13: 9780985146917
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Synopsis: Written by two industry experts,Social Media in Action was developed exclusively for Architecture, Engineering, Planning and Environmental Consulting Firms. This social media marketing book is the first of its kind, as it deep dives into the A/E industry and its use of social media by providing expert analysis of the current online marketing and social media strategies happening right now, in the industry. Throughout the book, you'll learn what is working and what is not, as well as new ideas that should and will be implemented in the near future. You'll also get insight into industry specific case studies, interviews with industry leaders and a communication action plan specific to your business goals and objectives.

About the Author: Amanda Walter Amanda Walter is a “behind the scenes” PR professional working exclusively with designers and planners of the built environment. Through her practice, Walter Communications, Amanda helps firms communicate within their own walls and beyond them to the public and to the press. Her specialty is building thought leadership and social media programs with her clients as well as developing and training communications leaders and executives into effective spokespeople. Through her experience in building and leading EDAW’s global communications and publishing program, and later as the head of media relations for AECOM, Amanda understands the complexity of firm-wide communications initiatives. As a result, her advisory services come from the perspective of an internal resource. She lives in the San Francisco Bay Area with her husband and two kids. Connect with and learn more about Amanda at www.waltercomms.com. Holly Berkley Holly Berkley is a recognized Interactive Marketing expert who has developed web sites, online marketing strategies and corporate social media training programs for some of today’s top companies. She developed the first Interactive Marketing courses for San Diego State University and is the author of the popular business books “Marketing in the New Media” and “Low Budget Online Marketing for Small Business.” Holly Berkley lives in San Diego with her two boys and husband, Keith, owner of Berkley Construction Inc (www.berkhome.com) a green building and development company. Connect and learn more about Holly Berkley’s books, recent media appearances and consulting services at www.new-media-consultant.com

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Title: Social Media in Action: Comprehensive Guide ...
Publisher: Watermelon Books
Publication Date: 2012
Binding: Paperback
Book Condition: Used: Good

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Book Description Watermelon Books, United Kingdom, 2012. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Written by two industry experts, Social Media in Action: Comprehensive Guide for Architecture, Engineering, Planning and Environmental Consulting Firms, was developed exclusively for firms and professionals in design and planning fields. This social media marketing book is the first of its kind, as it deep dives into the A/E industry and its use of social media by providing expert analysis of the current online marketing and social media strategies happening right now, in the industry. Throughout the book, you ll learn what is working and what is not, as well as new ideas that should and will be implemented in the near future. You ll also get insight into industry specific case studies, interviews with industry leaders and a communication action plan specific to your business goals and objectives. Bookseller Inventory # APC9780985146917

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