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Social Media for the CEO: The Why and ROI of Social Media for the CEO of Today and Tomorrow

Eve Mayer Orsburn

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ISBN 10: 0615393063 / ISBN 13: 9780615393063
Published by Emerging Media Press
Used Condition: Good
From Wonder Book (Frederick, MD, U.S.A.)

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Signed Copy . Signed/Inscribed by author on front endpage. Bookplate inside. Bookseller Inventory # SA14A-00333

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Title: Social Media for the CEO: The Why and ROI of...

Publisher: Emerging Media Press

Book Condition:Good

Signed: Signed by Author(s)

About this title

Synopsis:

Can social media help grow your business? Yes! The Social Media Equation, a proven strategy for approaching social media content and implementation, in this book will unlock exponential growth within your organization. Social Media for the CEO also includes 14 case studies of both small and large companies in a variety of industries, such as Lane Bryant, Mayo Clinic, and General motors. Facebook, Twitter, LinkedIn, YouTube, and other social media platforms are changing how our world communicates. This book dispels the myths and reveals secrets on how to use social media as an effective business and marketing tool

About the Author:

Ranked by Fast Company Magazine as one of 100 Most Influential People Online, Eve Mayer Orsburn is the CEO of Social Media Delivered, one of the largest social media optimization companies serving clients worldwide with consulting, training and outsourced social media needs. Orsburn is the Author of Social Media for the CEO. She has been featured by CNN Radio, CIO.com and speaks professionally to groups on the Social Media Equation which is her proven strategy for how organizations must engage in social media to generate a positive ROI. Eve also hosts the weekly radio show Social Media for the CEO. She shares social media knowledge that people can actually understand with an online network of over 40,000 fans, followers and connections every day.

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