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Social Media Field Guide: A Resource for Graphic Communicators

Mary Garnett, Julie Shaffer

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ISBN 10: 0883626861 / ISBN 13: 9780883626863
Published by Printing Industries of America, 2010
Used Condition: Good Soft cover
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Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Bookseller Inventory # mon0000579259

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Bibliographic Details

Title: Social Media Field Guide: A Resource for ...

Publisher: Printing Industries of America

Publication Date: 2010

Binding: Paperback

Book Condition:Good

About this title


Another book about social media? Nope--Social Media Field Guide: A Resource for Graphic Communicators is just for you, the graphic communications professional. Whether you're already dabbling in social media, consider yourself an expert, or are wanting to dip your toe in the pool to get started, this not-too-technical, action-oriented primer has something for everyone. Look inside for: * A basic overview of the social media universe * Approaches for customer engagement through social media * Information about available methods and tools * Insight as part of the 91% of leading printers who recognize social media is not going away * Potential company direction and strategies * Guidelines and focus for your company's marketing strategy * Practical applications that will solidify your presence in social media * Help to clarify your path in the online world of social media

About the Author:

Julie Shaffer is Vice President, Digital Technologies and Mary Garnett is Executive Vice President at Printing Industries of America.

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