This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Standalone, easy-to-read chapters with a clear structure.' (CPO Agenda, April 2012) 'Written with clear experience, bringing a new perspective to an older subject.' (Professional Manager, May 2012). Bookseller Inventory #
Synopsis: It's a fact that companies so far have only scratched the surface of what can be achieved with social media.
Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward.
In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.
In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.
In addition, learn through cases studies produced by the social leaders at these brands:
ARM by Kerry McGuire Balanza – Director of Strategic Marketing
Aviva by Jan Gooding – Global Brand Director
Dell by Stuart Handley – Communications Director
Evans Cycles by Will Lockie – Head of Social Media
GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager
Kodak by Madlen Nicolaus – Social Media Manager
Phillips by Hans Notenboom – Global Director B2B Online
Sage by Cath Sheldon – Online PR Specialist
There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.
From the Inside Flap: Holloman is frequently hired as a strategic consultant and inspirational speaker by organizations that want to grow existing, or explore new, business opportunities online. His background is 15 years experience as a serial entrepreneur and intrapreneur; advising, starting, funding, developing and selling B2C and B2B companies as well as launching new products and services within existing businesses in both North America and Europe.
Holloman blogs weekly for Sky News about technology trends and is the chairman of First Tuesday UK, a 10,000+ members strong network of high growth technology companies and their investors.
Europe's largest regional newspaper The Evening Standard named Holloman one of London’s most influential individuals.
For more information please visit http://www.holloman.info or to discuss possible consulting roles or speaking engagements email him directly: email@example.com.
Book Condition: Used
Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR003992457
Book Description Wiley, 2012. Book Condition: Very Good. 2nd Edition. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP79628398
Book Description John Wiley and Sons, 2012. Hardcover. Book Condition: Used; Very Good. Bookseller Inventory # 2274539
Book Description John Wiley and Sons, 2012. Hardcover. Book Condition: Used; Good. Bookseller Inventory # 1053989
Book Description John Wiley and Sons, 2012. Hardcover. Book Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Bookseller Inventory # 1678563
Book Description John Wiley and Sons, 2012. Hardcover. Book Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Bookseller Inventory # CHL2256924
Book Description Wiley & Sons, Incorporated, John. Hardcover. Book Condition: As New. Nearly new condition book. Bookseller Inventory # G1119963230I2N00
Book Description Wiley & Sons, Incorporated, John. Hardcover. Book Condition: Good. Book shows a small amount of wear to cover and binding. Some pages show signs of use. Bookseller Inventory # G1119963230I3N00
Book Description Wiley. Book Condition: Brand New. FREE domestic ground shipping. Fast priority express available. Tracking service included. Ships from USA (United States of America). Bookseller Inventory # 1119963230
Book Description John Wiley and#38; Sons, 2012. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # FW-9781119963233