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Synopsis: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
About the Author: Marianna Sigala, Assistant professor, University of the Aegean, Greece, Evangelos Christou, Professor, Alexander TEI of Thessaloniki, Greece and Ulrike Gretzel, Associate Professor, University of Wollongong, Australia
Title: Social Media in Travel, Tourism and ...
Publication Date: 2016
Book Condition: Good
Edition: New edition.
Book Description Routledge, 2012. Hardback. Condition: NEW. 9781409420910 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE01011710
Book Description Ashgate Pub Co 2012-02-01, 2012. Hardcover. Condition: Very Good. Item is in very good condition. If supplemental codes/CDs for textbooks are required please contact us prior to purchasing as they may be missing. Seller Inventory # DS-1409420914-2
Book Description Ashgate Pub Co, 2012. Hardcover. Condition: New. Seller Inventory # DADAX1409420914
Book Description Ashgate Pub Co, 2012. Hardcover. Condition: Brand New. new edition edition. 338 pages. 9.29x6.46x1.06 inches. In Stock. Seller Inventory # __1409420914