ISBN 10: 1609271335 / ISBN 13: 9781609271336
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Synopsis: A Social Psychology Research Experience is a workbook that offers students a hands-on introduction to how social psychologists develop and test their research questions. Used in conjunction with a comprehensive instructor's manual, this workbook includes skill building and interactive group activities that lead students through hypothesis generation, experimental design, the institutional review process, data analysis, writing, and dissemination of their research findings. Students also learn about and gain experience using diverse data collection methodologies, such as priming procedures, psychophysiological measures, surveys, and behavioral observation.

Developed by two experimental social psychologists with several years of combined experience teaching and supervising undergraduate student research, this is a truly unique workbook; it covers the entire research experience in detail, while other comparable books tend to only focus on specific parts of the process, such as experimental design or data analysis.

From the Publisher: Instructor Resources: Adopting instructors will receive an Instructor's Manual, which includes links to online resources, quizzes, and more. Contact Cognella Academic Publishing for more information.

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ISBN 10: 1609271335 ISBN 13: 9781609271336
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