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Soft (Signed U.K. Edition)

Rupert Thomson

395 ratings by Goodreads
ISBN 10: 0747541140 / ISBN 13: 9780747541141
Published by Bloomsbury UK, 1998
New Condition: New Hardcover
From Dan Pope Books (West Hartford, CT, U.S.A.)

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About this Item

London: Bloomsbury, 1998. First edition, first printing. SIGNED BY AUTHOR on title page. Hardbound. New in orange boards, issued without dust jacket. A perfect unread copy. Bookseller Inventory # 6310

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Bibliographic Details

Title: Soft (Signed U.K. Edition)

Publisher: Bloomsbury UK

Publication Date: 1998

Binding: Hardcover

Book Condition:New

Signed: Signed by Author(s)

Edition: 1st Edition...

About this title

Synopsis:

Jimmy Lyle may have taken things too far with his advertising campaign for a new soft drink. When the drink hits the streets Jimmy discovers there is nothing soft about the soft drinks industry as things start to turn nasty. This is a signed collectors edition.

From the Back Cover:

Former bouncer Barker Dodds wants nothing more than to flee his violent past in his native Plymouth for an uncertain new existence as a barber in London's colorful East End. Waif-like Glade Spencer drifts through life as a waitress at a fashionable Soho restaurant, a devoted daughter to her estranged, caravan-dwelling father, and a long-distance girlfriend to an unpredictable American lawyer. And ambitious soft drink branch manager Jimmy Lyle is eager to please his new American boss with a revolutionary marketing strategy for Soft!, one that promises to make the new orange-colored beverage a soda sensation for the twenty-first century.

It is under that effervescent orange glow that these three disparate souls intersect, as each learns "there is nothing soft about the soft drinks industry". When unsuspecting "Soft! ambassador" Glade begins to unravel from her subconscious obsession with a product she's never tried, Jimmy's top-secret campaign threatens to spill into the daily papers, and Barker once again finds himself employed as a thug-for-hire. At turns harrowing and darkly humorous, Soft! is a magnificently surreal story, one that New York Times critic Michiko Kakutani calls "Rupert Thomson's most powerful novel yet".

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