Soft

Thomson, Rupert

Published by Trafalgar Square
ISBN 10: 0747541094 / ISBN 13: 9780747541097
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0747541094 We carry new, used, and remaindered books - some books may have remainder mark and/or underlining. We often have multiple copies per title - and have over 20,000 discounted titles available. Symposium Books is an Independent Bookstore with locations in Providence, RI near Brown University and RISD and in East Greenwich, RI. We are dedicated to providing our customers with the widest selection of scholarly, literary and quality art books. Expedited shipping is available. We pride ourselves on offering prompt, reliable customer service and a no hassle return policy. Bookseller Inventory #

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Synopsis: The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory. But Jimmy Lyle may have taken things a bit too far with his controversial strategy for the UK launch of Kwench! When the new orange soft-drink hits the streets, it triggers a series of events he could not have anticipated. Certainly he never dreamed it would plunge him into the twilight world of synchronised swimming. Nor did he think it would end in murder

From the Back Cover: Former bouncer Barker Dodds wants nothing more than to flee his violent past in his native Plymouth for an uncertain new existence as a barber in London's colorful East End. Waif-like Glade Spencer drifts through life as a waitress at a fashionable Soho restaurant, a devoted daughter to her estranged, caravan-dwelling father, and a long-distance girlfriend to an unpredictable American lawyer. And ambitious soft drink branch manager Jimmy Lyle is eager to please his new American boss with a revolutionary marketing strategy for Soft!, one that promises to make the new orange-colored beverage a soda sensation for the twenty-first century.

It is under that effervescent orange glow that these three disparate souls intersect, as each learns "there is nothing soft about the soft drinks industry". When unsuspecting "Soft! ambassador" Glade begins to unravel from her subconscious obsession with a product she's never tried, Jimmy's top-secret campaign threatens to spill into the daily papers, and Barker once again finds himself employed as a thug-for-hire. At turns harrowing and darkly humorous, Soft! is a magnificently surreal story, one that New York Times critic Michiko Kakutani calls "Rupert Thomson's most powerful novel yet".

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Bibliographic Details

Title: Soft
Publisher: Trafalgar Square
Binding: PAPERBACK
Book Condition: Fine

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Thomson, Rupert
Published by Bloomsbury Publishing PLC (1998)
ISBN 10: 0747541094 ISBN 13: 9780747541097
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Thomson, Rupert
Published by Bloomsbury Publishing PLC 1998-03-05 (1998)
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Book Description Bloomsbury Publishing PLC 1998-03-05, 1998. Paperback. Condition: Very Good. All books are pre-owned and will have been read by someone else before you. They may well show signs of minor wear and tear. Please note, cover images are illustrative only, and the actual book cover and edition can vary. Seller Inventory # 9780747541097-21

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Rupert Thomson
Published by Bloomsbury Publishing PLC (1998)
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Book Description Bloomsbury Publishing PLC, 1998. Paperback. Condition: Very Good. Very Good condition with no significant faults. Clearly used but very few minor defects. Will look good on your book case after reading but may not be suitable as a present unless hard to find elsewhere SECURE DAILY POSTING FROM UK. 30 DAY GUARANTEE. Seller Inventory # mon0002198173

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Thomson, Rupert
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Thomson, Rupert
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Book Description Bloomsbury Publishing PLC, 1998. Paperback. Condition: New. Next day dispatch from the UK (Mon-Fri). Please contact us with any queries. Seller Inventory # mon0000420446

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