The Soul of the New Consumer

David Lewis

Published by Nicholas Brealey Publishing, 2001
ISBN 10: 1857882989 / ISBN 13: 9781857882988
Used / Paperback / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

Good Condition. Reasonable wear - still very useable. Interior may have markings. May have bookstore-related stamps/stickers/marks. SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Bookseller Inventory #

About this title:

Book ratings provided by Goodreads:
3.83 avg rating
(23 ratings)

Synopsis: The New Consumer's Revolution: * Why buzz beats hype * Why cheap is chic * Why brands must be authentic * Why segmentation is dead * Why advertising must reinvent itself * Why New Consumers loathe 'doing the shopping' * Why individuals' Tastespace will triumph in the marketplace New Consumers are revolutionizing the world of business, our culture and social expectations. No longer confined by gender, age, ethnicity or income, they are breaking down barriers, shattering stereotypes and redefining the very meaning of consumerism and the marketplace. From traditional to online retailing, from tracking coolhunters to exploring tastepace, The Soul of the New Consumer unearths the very essence of New Consumer's behavior - their drive for authenticity - and goes far beyond the simple concepts of how we shop or what we buy to answer the most important question of all: why. Every facet of the new economy, from buzz marketing and new retailing technologies to internet shopping, has dramatically altered not only how we buy but what we buy and why. In an era of 'cheap is chic', wealthy shoppers haggle to win even the smallest discounts ; gray consumers buy more rap and techno music than anyone else and are the fastest growing group of internet users ; and the Web and the power of micro-marketing have revolutionized forever the means of wooing new customers. New Consumers are taking over the world and redefining the very meaning of consumerism and the marketplace. As likely to be affluent over-fifties as ambitious under-thirties, New Consumers defy traditional marketing concepts and segmentation by age, gender or income. In pursuit of the authentic experience, New Consumers come together in their defining drive for all things 'real', in everything from food to fashion, foreign holidays to furniture, technology to spirituality. Their attention and interest have shifted from commodity to authenticity. In an affluent world now saturated with affordable products there are three new scarcities - time, attention and trust. This major book shows how these can be won by 'giving the soul control' rather than putting customers on the 'customer is king' pedestal. Over the past decade, Lewis and Bridger have been at the forefront of researching the New Consumers - studying their lifestyles, observing behavior and watching the steady rise in their numbers, influence and economic power. Here, for the first time and with example from Starbucks to Dyson, they report the results of their work, including Amex's use of computer technology to create intimate protraits of individuals - what the author's call 'tastepace'. Regardless of product or service, for companies large and small, The Soul of the New Consumer gathers research from marketing, psychology, social trends and economics to present the first ever profile of the independent, individualistic, involved and well-informed consumers who are challenging the way marketing, selling and business are done.

Review: Why are people shopping, and buying, the way they do? The Soul of the New Consumer intriguingly explores today's marketplace reality, along with ways that businesses can adapt to keep pace. Authors David Lewis and Darren Bridger--chairman and head of retail research, respectively, at an international consulting firm--suggest that consumers in years past were "conformist in their purchasing patterns and motivated largely by a desire for convenience." But these days, they write, an increasing number are independent, informed, and distrustful of anything that does not ring true. Manufacturers, suppliers, and service providers hoping to stay on top of the market should therefore find their subsequent analysis and accompanying suggestions both thought-provoking and practical. They include: utilizing unique design to make products original (such as the low-priced wristwatches that grab buyers through novel appearance); spotlighting charismatic leaders to boost a company's credibility (such as Richard Branson at Virgin and Anita Roddick at The Body Shop); building trust in specific market areas and among individual consumers (through specialization and personalized messages); and striving for sincere buzz rather than phony hype (as exemplified by successful low-budget promotions for The Blair Witch Project versus failed big-dollar campaigns for Godzilla). --Howard Rothman

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: The Soul of the New Consumer
Publisher: Nicholas Brealey Publishing
Publication Date: 2001
Binding: Paperback
Book Condition: Good

Top Search Results from the AbeBooks Marketplace

1.

Bridger, Darren, Lewis, David
Published by Nicholas Brealey Publishing (2001)
ISBN 10: 1857882989 ISBN 13: 9781857882988
Used Paperback Quantity Available: 1
Seller:
WeBuyBooks
(Rossendale, LANCS, United Kingdom)
Rating
[?]

Book Description Nicholas Brealey Publishing, 2001. Paperback. Condition: Good. Small annotations to some pages, may include notes, highlighting or underlining Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day. Seller Inventory # mon0007675172

More information about this seller | Contact this seller

Buy Used
US$ 1.05
Convert Currency

Add to Basket

Shipping: US$ 4.25
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Darren Bridger, David Lewis
Published by Nicholas Brealey Publishing 18/02/2001 (2001)
ISBN 10: 1857882989 ISBN 13: 9781857882988
Used Quantity Available: 3
Seller:
Fun_Meister
(Wallingford, United Kingdom)
Rating
[?]

Book Description Nicholas Brealey Publishing 18/02/2001, 2001. Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Seller Inventory # 9053-9781857882988

More information about this seller | Contact this seller

Buy Used
US$ 3.57
Convert Currency

Add to Basket

Shipping: US$ 3.55
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Published by -
ISBN 10: 1857882989 ISBN 13: 9781857882988
Used Paperback Quantity Available: 3
Seller:
AwesomeBooks
(Wallingford, United Kingdom)
Rating
[?]

Book Description -. Paperback. Condition: Very Good. The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781857882988

More information about this seller | Contact this seller

Buy Used
US$ 3.61
Convert Currency

Add to Basket

Shipping: US$ 2.84
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Darren Bridger, David Lewis
Published by Nicholas Brealey Publishing 18/02/2001 (2001)
ISBN 10: 1857882989 ISBN 13: 9781857882988
Used Quantity Available: 2
Seller:
Bahamut Media
(Reading, United Kingdom)
Rating
[?]

Book Description Nicholas Brealey Publishing 18/02/2001, 2001. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9781857882988

More information about this seller | Contact this seller

Buy Used
US$ 4.06
Convert Currency

Add to Basket

Shipping: US$ 2.84
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Lewis, David and Bridger, Darren
Published by Nicholas Brealey Publishing (2001)
ISBN 10: 1857882989 ISBN 13: 9781857882988
Used Paperback Quantity Available: 1
Seller:
Brit Books
(Milton Keynes, United Kingdom)
Rating
[?]

Book Description Nicholas Brealey Publishing, 2001. Paperback. Condition: Used; Good. Seller Inventory # 1091921

More information about this seller | Contact this seller

Buy Used
US$ 4.09
Convert Currency

Add to Basket

Shipping: US$ 3.85
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Lewis, David
Published by Nicholas Brealey Publishing (2001)
ISBN 10: 1857882989 ISBN 13: 9781857882988
Used Paperback Quantity Available: 1
Seller:
FORTIUS LTD
(Aylesbury, United Kingdom)
Rating
[?]

Book Description Nicholas Brealey Publishing, 2001. Paperback. Condition: Used; Good. We are committed to providing each customer with the highest standard of customer service. All books are picked, packed and dispatched from the United Kingdom. Seller Inventory # FH676189

More information about this seller | Contact this seller

Buy Used
US$ 4.10
Convert Currency

Add to Basket

Shipping: US$ 1.85
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Lewis, David, Bridger, Darren
Published by Nicholas Brealey Publishing (2001)
ISBN 10: 1857882989 ISBN 13: 9781857882988
Used Paperback Quantity Available: 1
Seller:
The Monster Bookshop
(Fleckney, United Kingdom)
Rating
[?]

Book Description Nicholas Brealey Publishing, 2001. Paperback. Condition: Good. USED BUT OTHERWISE OF GOOD QUALITY ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Seller Inventory # mon0003196516

More information about this seller | Contact this seller

Buy Used
US$ 4.32
Convert Currency

Add to Basket

Shipping: US$ 2.83
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

David Lewis; Darren Bridger
Published by Brealey Publishing, Nicholas
ISBN 10: 1857882989 ISBN 13: 9781857882988
Used Paperback Quantity Available: 1
Seller:
ThriftBooks - Second City
(Aurora, IL, U.S.A.)
Rating
[?]

Book Description Brealey Publishing, Nicholas. Paperback. Condition: As New. An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G1857882989I2N00

More information about this seller | Contact this seller

Buy Used
US$ 5.30
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

David Lewis, Darren Bridger
Published by Nicholas Brealey
ISBN 10: 1857882989 ISBN 13: 9781857882988
Used Paperback Quantity Available: 1
Seller:
Free Shipping Books
(Toledo, OH, U.S.A.)
Rating
[?]

Book Description Nicholas Brealey. Paperback. Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Seller Inventory # 2866047991

More information about this seller | Contact this seller

Buy Used
US$ 5.97
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

David Lewis, Darren Bridger
Published by Nicholas Brealey
ISBN 10: 1857882989 ISBN 13: 9781857882988
Used Paperback Quantity Available: 1
Seller:
Pro Quo Books
(Hammond, IN, U.S.A.)
Rating
[?]

Book Description Nicholas Brealey. Paperback. Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Seller Inventory # 2872237873

More information about this seller | Contact this seller

Buy Used
US$ 5.97
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are 12 more copies of this book

View all search results for this book