Sports Publicity: A Practical Approach, by Favorito

Favorito, Joseph

Published by Butterworth-Heinemann, 2007
ISBN 10: 0750683023 / ISBN 13: 9780750683029
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All text is legible, may contain markings, cover wear, loose/torn pages or staining and much writing. SKU:9780750683029-5-0-3. Bookseller Inventory #

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Synopsis:

Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport PR, and delves into the history of the field, as well as providing perspective on where it is going with the burgeoning popularity of various new media.

Featuring chapters that emphasize and instruct regarding the importance of good writing and speaking, this book also looks at themse such as:

  • how to effectively deal with international media
  • the expectations of non-American press with American athletes
  • how non-American athletes deal with American media
  • respecting traditions and avoiding stereotypes

This book uses the professional experience of the author to give students and practioners valuable insights into the industry of sport publicity. It is therefore, an essential read for anyone interested in the sector.

About the Author:

Joseph Favorito, Vice President, Communications, International Fight League

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Bibliographic Details

Title: Sports Publicity: A Practical Approach, by ...
Publisher: Butterworth-Heinemann
Publication Date: 2007
Binding: Paperback
Book Condition: Acceptable

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