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Sprout!: Everything I Need to Know About Sales I Learned from My Garden

Wright, Greg; Vengel, Alan

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ISBN 10: 1576752070 / ISBN 13: 9781576752074
Published by Berrett-Koehler Pub, San Francisco, California, U.S.A., 2004
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From Sierra Rose Antiques (Minden, NV, U.S.A.)

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NEW/NEW. White/green boards. SIGNED by AUTHOR. [B139-154-157]. Bookseller Inventory # 006125

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Bibliographic Details

Title: Sprout!: Everything I Need to Know About ...

Publisher: Berrett-Koehler Pub, San Francisco, California, U.S.A.

Publication Date: 2004

Binding: Hardcover

Dust Jacket Condition: Dust Jacket Included

Signed: Signed by Author

Edition: FIRST.

About this title


Marsha Molloy has had it. Once a top medical products sales representative so crackerjack her nickname was Marsha Money, she’s been laid low by a tough economy and just plain exhaustion. The former top producer has seemingly lost her touch and grown indifferent to a sales culture that appears to value faxes, e-mails, and cell phone chats instead of the relationship building that had been her forte.

Enter Bob Rawlings, the owner of Marsha’s local gardening store. In Bob’s 30 plus years as a successful sales professional, he experienced the same career frustrations, but found that if he treated his business like his garden, his business grew—and a happier, more relaxed salesman appeared. Bob teaches Marsha the secrets of his sales garden, helping her to recharge her career.

The clever sales garden metaphor will change you the way you think about sales. By adhering to the easy, practical steps outlined in Sprout!, you, too, can beat career blues, increase your sales, and sustain yourself for the long term.

From the Publisher:

From the Publisher SPROUT! is about sustaining a successful career in sales and keeping it both fun and profitable. Written by two guys who have had the privilege of building sales careers that have been fun and profitable and who have each worked with thousands of successful sales people in all different stages of their careers—SPROUT! combines practical wisdom with a clever gardening analogy to provide sales people with an easy to implement model for sustaining and growing their careers, while having a good time in the process.

Although all career choices present challenges for sustaining success, it seems to us that sales professionals in particular are constantly measured against very rigid, economically-driven barometers and exposed to constant internal and external competition. As a result, the potential for job burnout is very high in the sales industry. The cost to sales organizations in lost talent, rehiring and re-training negatively impacts the corporate bottom line. Unfortunately, but unmistakably, the emotional toll of burnout can be devastating to any sales professional’s career.

The authors have noticed clear plateaus in the "energy" of the salespeople they have worked with. While most sales people are well schooled in the nuts and bolts of the selling process there seems to be something missing for them that can cause premature burnout. That’s where SPROUT! comes in handy. By using a Selling Garden metaphor and its accompanying mind-set, salespeople can find relief from harmful stress, and put more fun and passion into the selling process.

By following the authors’ simple Sales Garden metaphor, and by adhering to the user-friendly steps outlined in SPROUT!, salespeople can beat the career blues and sustain themselves for the long term, regaining their passion for sales in the process. But that’s not all. Our simple formula also enables organizations to better retain precious talent, thus creating a healthy sales framework—and healthy sales professionals -- throughout the inevitable ups and downs of a long term selling career.

All this, from seeds sowed in our Sales Garden.

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