How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise

Taylor, Chris

Published by Head of Zeus, 2012
ISBN 10: 1784970468 / ISBN 13: 9781784970468
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Forty years and $37 billion later, on the eve of EPISODE VII, the first complete history of STAR WARS - from Lucas's early drafts to the present day. Num Pages: 496 pages. BIC Classification: APF. Category: (G) General (US: Trade). Dimension: 168 x 242 x 43. Weight in Grams: 754. . 2015. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9781784970468

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In 1973, a young filmmaker named George Lucas scribbled some notes for a far-fetched space-fantasy epic. More than forty years and $37 billion later, Star Wars–related products outnumber human beings, a stormtrooper army spans the globe, and “Jediism” has become a religion in its own right. Lucas’s creation has grown into far more than a cinematic classic; it is, quite simply, one of the most lucrative, influential, and interactive franchises of all time. Yet until now the complete history of Star Wars—its influences and impact, the controversies it has spawned, its financial growth and long-term prospects—has never been told.

In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise’s death and rebirth, the prequels, and the preparations for a new trilogy. Taylor provides portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas’s idea into a legend. He also jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett’s helmet, all to find out how Star Wars has attracted and inspired so many fans for so long.

Since the first film’s release in 1977, Taylor shows, Star Wars has conquered our culture with a sense of lightness and exuberance, while remaining serious enough to influence politics around the world and spread a spirituality that appeals to religious groups and atheists alike. Controversial digital upgrades and critically savaged prequels have actually made the franchise stronger than ever. Now, with a new set of savvy bosses holding the reins and Episode VII on the horizon, it looks like Star Wars is just getting started.

An energetic, fast-moving account of this creative and commercial phenomenon, How Star Wars Conquered the Universe explains how a filmmaker’s fragile dream beat out a surprising number of rivals and gained a die-hard, multigenerational fan base—and why it will be galvanizing our imaginations and minting money for generations to come.

About the Author: Chris Taylor is the deputy editor of Mashable, one of the world’s largest independent news websites. He has covered the intersection of business and culture for two decades as a writer and editor for Time, Business 2.0, Fortune Small Business, and Fast Company. A graduate of Merton College, Oxford and the Columbia University Graduate School of Journalism, he lives in Berkeley, California.

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Title: How Star Wars Conquered the Universe: The ...
Publisher: Head of Zeus
Publication Date: 2012
Binding: Hardcover
Book Condition: New

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Book Description Head Of Zeus, 2015. Gebundene Ausgabe. Condition: Gebraucht. Gebraucht - Gut Unbenutzt, aber geringe Lagerspuren - Why do most people know what an Ewok is, even if they haven't seen Return of the Jedi How have Star Wars action figures come to outnumber human beings How did 'Jedi' become an officially recognised religion When did the films' merchandising revenue manage to rival the GDP of a small country Tracing the birth, death and rebirth of the epic universe built by George Lucas and hundreds of writers, artists, producers, and marketers, Chris Taylor jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett's helmet, all to find out how STAR WARS has attracted and inspired so many fans for so long. 'It's impossible to imagine a Star Wars fan who wouldn't love this book. There are plenty of books about Star Wars, but very few of them are essential reading. This one goes directly to the top of the pile' Booklist (starred review). 496 pp. Englisch. Seller Inventory # INF1000468547

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