About this Item
Quantity Available: 1
Title: State of the Art of Robert Miles Runyan
Publication Date: 1983
Binding: Hard Cover
Book Condition: As New
Dust Jacket Condition: Very Good
Edition: First Edition
About this title
Robert Miles Runyan was a graphic designer who changed the way that American corporations communicated by designing innovative annual reports. Mr. Runyan was a pioneer of visual corporate communications, the concept of an integrated package of logos, trademarks and graphics that establish the identity of businesses in the public's consciousness. In 1959, Mr. Runyan produced his breakthrough work, the annual report for Litton Industries, which changed how corporations presented their yearly financial statements to stockholders. Federal law required that this information be released regularly, but most such reports were dry and formulaic. The 1959 Litton report, however, looked more like a magazine or even an art book than a spreadsheet. Mr. Runyan played a ''major role in redefining this genre,'' the design historian Philip B. Meggs said in ''A History of Graphic Design.''
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