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State of the Art of Robert Miles Runyan

Robert Miles Runyan

ISBN 10: 4010098104 / ISBN 13: 9784010098103
Published by Obunsha, 1983
Condition: As New Hardcover
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About this Item

This is a fine, as new, hardcover first edition copy in a mylar protected DJ that has a touch of toning, red spine. Text in English & Japanese. MEDIA SHIPPING ONLY, extra for airmail or international shipping. Size: 4to - over 9¾" - 12" tall. Bookseller Inventory # 070326

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Bibliographic Details

Title: State of the Art of Robert Miles Runyan

Publisher: Obunsha

Publication Date: 1983

Binding: Hard Cover

Book Condition: As New

Dust Jacket Condition: Very Good

Edition: First Edition

About this title

Synopsis:

Robert Miles Runyan was a graphic designer who changed the way that American corporations communicated by designing innovative annual reports. Mr. Runyan was a pioneer of visual corporate communications, the concept of an integrated package of logos, trademarks and graphics that establish the identity of businesses in the public's consciousness. In 1959, Mr. Runyan produced his breakthrough work, the annual report for Litton Industries, which changed how corporations presented their yearly financial statements to stockholders. Federal law required that this information be released regularly, but most such reports were dry and formulaic. The 1959 Litton report, however, looked more like a magazine or even an art book than a spreadsheet. Mr. Runyan played a ''major role in redefining this genre,'' the design historian Philip B. Meggs said in ''A History of Graphic Design.''

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