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Synopsis: Steve Jobs has turned his personality traits into a business philosophy. Here’s how he does it.
It’s hard to believe that one man revolutionized computers in the 1970s and ’80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.
Inside Steve’s Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobs not his heart or his famous temper, but his mind. So what’s really inside Steve’s brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it’s a fascinating bundle of contradictions.
Jobs is an elitist who thinks most people are bozos but he makes gadgets so easy to use, a bozo can master them.
He’s a mercurial obsessive with a filthy temper but he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter.
He’s a Buddhist and anti-materialist but he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising.
In short, Jobs has embraced the traits that some consider flaws narcissism, perfectionism, the desire for total control to lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire.
In Inside Steve’s Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world’s most powerful brands.
The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Steve’s brain, and might even teach you something about how to build your own culture of innovation.
About the Author: Leander Kahney is the news editor for Wired.com and primary author of the Cult of Mac blog. He is also the author of two acclaimed books, The Cult of Mac and The Cult of iPod.
Title: Inside Steves Brain
Book Condition: New
Book Description Portfolio Hardcover, 2008. Gebundene Ausgabe. Book Condition: Gebraucht. Gebraucht - Gut - 304 pp. Bookseller Inventory # INF3003039780
Book Description Portfolio Hardcover, 2008. Book Condition: Good. 1St Edition. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP13758697
Book Description Portfolio Hardcover, 2008. Book Condition: Very Good. 1St Edition. Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP96273003
Book Description Portfolio Hardcover. Hardcover. Book Condition: VERY GOOD. Cover and pages show some wear from reading and storage. May have creases on the cover and binding caused from handling and reading. Some pages may contain writing and or highlighting. Bookseller Inventory # 2767306731
Book Description Portfolio, 2008. Hardcover. Book Condition: Good. 9781591841982 Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9781591841982
Book Description Portfolio, 2008. Hardcover. Book Condition: Very Good. Inside Steve's Brain This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9781591841982
Book Description Portfolio Hardcover, 2008. Book Condition: Good. 1St Edition. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP91861022
Book Description Portfolio Hardcover. Hardcover. Book Condition: Very Good. 1591841984 (3A5 SJ) Additional items ship at a discounted rate (not free). Please ask for details. Please Note: Pictures may be catalog/stock photos and NOT an actual picture of the actual item being sold. If you are looking for a particular cover art or edition, please ask BEFORE buying. Please also note that used books will often have price tags, inventory control tags, and other types of stickers present on the front cover, back cover, or spine. Please ask BEFORE buying if this sort of thing bothers you. Typical transit time for standard media mail is 7-10 business days. Bookseller Inventory # SKU1184644
Book Description Penguin Publishing Group. Hardcover. Book Condition: Very Good. Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Bookseller Inventory # G1591841984I4N00
Book Description Penguin Publishing Group. Hardcover. Book Condition: Very Good. Very good condition - book only shows a small amount of wear. Bookseller Inventory # G1591841984I4N00