Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory #
Synopsis: Store Wars The battle for mindspace and shelfspace Judith Corstjens, Arrow Consultancy, Bois-le-Rois, France and Marcel Corstjens, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace. Partnership is seen as an Indian wrestling match between manufacturers and retailers: co-operation can only be gained from a position of strength. Marketing for FMCG manufacturers now involves understanding retailers, their business and marketing strategies, their strengths and their limitations. The major aim of modern marketing is to affect the balance of power between retailers and their suppliers. Store Wars sets out to equip the reader to thrive in this climate. "Advertising agencies are in a unique and sensitive position as mercenaries in the battle between manufacturers and retailers. They work for both sides. This book provides, with its concept of mindspace and shelfspace, a profound and contemporary insight into the anatomy of branding on both sides of the divide." Martin Boase, Chairman, Omicom UK plc "The battle for mindspace and shelfspace provides a practical framework within which FMCG managers will need to test, adjust or even fundamentally change their strategic address. It describes the new reality." Dominic Cadbury, Executive Chairman, Cadbury Schweppes plc "Marcel and Judy have brought to bear their intellectual prowess and institutional knowledge to provide an enlightening view of issues in modern retailing. A book full of thought-provoking ideas for academics and practitioners alike." Rajiv Lal, Professor of Marketing, Stanford University
From the Publisher: Uses a provocative and non-technical format to convey a systematic analysis of the changed and changing environment for selling fast-moving consumer goods. Covers issues faced by managers from both sides of the industry--the manufacturing view and retailing perspective of strategic marketing. Features an abundance of innovative ideas and authentic examples based upon the authors' experience.
Title: Store Wars: The Battle for Mindspace and ...
Publication Date: 1995
Book Condition: Good
Book Description John Wiley & Sons, 1999. Book Condition: Fair. This book has soft covers. Ex-library, In fair condition, suitable as a study copy. Bookseller Inventory # 3626037
Book Description Wiley, 1995. Book Condition: Very Good. rev. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP69966129
Book Description John Wiley & Sons, 1999. Paperback. Book Condition: Good. Sent within 24 hours. Expedited UK delivery available. Bookseller Inventory # BBI2476761
Book Description Wiley. Paperback. Book Condition: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Bookseller Inventory # 2740000283
Book Description Wiley. Paperback. Book Condition: VERY GOOD. little to no wear, pages are clean. The cover and binding are crisp with next no creases. Bookseller Inventory # 2789898936
Book Description Wiley 22/06/1999, 1999. Paperback. Book Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 6545-9780471987659
Book Description Wiley & Sons, Incorporated, John. Paperback. Book Condition: Very Good. Very good condition book with only light signs of previous use. Bookseller Inventory # G0471987654I4N00
Book Description Wiley & Sons, Incorporated, John. Paperback. Book Condition: Very Good. Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Bookseller Inventory # G0471987654I4N00
Book Description Wiley & Sons, Incorporated, John. Paperback. Book Condition: Fair. Bookseller Inventory # G0471987654I5N00
Book Description -. Paperback. Book Condition: Very Good. Store Wars: The Battle for mindspace and shelfspace This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bookseller Inventory # 7719-9780471987659