Storyscaping: Stop Creating Ads, Start Creating Worlds

Gaston Legorburu

Published by Wiley, 2014
ISBN 10: 1118823281 / ISBN 13: 9781118823286
Used / Hardcover / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

We ship International with Tracking Number! May not contain Access Codes or Supplements. Buy with confidence, excellent customer service! L. Bookseller Inventory #

About this title:

Book ratings provided by Goodreads:
3.55 avg rating
(62 ratings)

Synopsis: How to use powerful tools to engage customers with your brand

Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.

  • Shows how to map how the consumer engages with the category and product/service
  • Explains how to develop an organizing idea and creative plan for an immersive storyscape experience
  • Defines the role of marketing channels around the organizing idea
  • Establishes how technology can be applied to the experience

Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com

From the Author: It's very exciting to see this book publishing. We hope you find it interesting and thought provoking. Our aim is to provoke interest in the hope that it will help us all evolve and improve how brands and consumers connect. We will endeavor to keep the conversation going through the e-book, our microsite storyscaping.com and on twitter (follow me @Daz_mc). We love feedback, so any comments you post are greatly appreciated.CheersDaz

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Storyscaping: Stop Creating Ads, Start ...
Publisher: Wiley
Publication Date: 2014
Binding: Hardcover
Book Condition: Used: Good

Top Search Results from the AbeBooks Marketplace

1.

ISBN 10: 1118823281 ISBN 13: 9781118823286
Used Quantity Available: 1
Seller
BombBooks
(king of prussia, PA, U.S.A.)
Rating
[?]

Book Description Book Condition: Good. There is heavy highlighting or handwriting throughout the book. Book may show some wear. Used books may not contain supplements such as access codes, CDs, etc. Every item ships the same or next business day with tracking number emailed to you. Get Bombed!!. Bookseller Inventory # 3U1AIM002TUV

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 2.92
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

2.

Gaston Legorburu; Darren McColl
Published by Wiley & Sons, Incorporated, John
ISBN 10: 1118823281 ISBN 13: 9781118823286
Used Hardcover Quantity Available: 1
Seller
Books Squared
(Dallas, TX, U.S.A.)
Rating
[?]

Book Description Wiley & Sons, Incorporated, John. Hardcover. Book Condition: Very Good. Nice condition with minor indications of previous handling. Bookseller Inventory # G1118823281I4N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 8.36
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Gaston Legorburu; Darren McColl
Published by Wiley & Sons, Incorporated, John
ISBN 10: 1118823281 ISBN 13: 9781118823286
Used Hardcover Quantity Available: 1
Seller
Yankee Clipper Books
(Windsor Locks, CT, U.S.A.)
Rating
[?]

Book Description Wiley & Sons, Incorporated, John. Hardcover. Book Condition: Very Good. Very good condition book with only light signs of previous use. Bookseller Inventory # G1118823281I4N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 8.36
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Gaston Legorburu; Darren McColl
Published by Wiley & Sons, Incorporated, John
ISBN 10: 1118823281 ISBN 13: 9781118823286
Used Hardcover Quantity Available: 1
Seller
Second City Books
(Aurora, IL, U.S.A.)
Rating
[?]

Book Description Wiley & Sons, Incorporated, John. Hardcover. Book Condition: Fair. Ex-Library Book - will contain Library Markings. Bookseller Inventory # G1118823281I5N10

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 8.36
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Legorburu, Gaston
ISBN 10: 1118823281 ISBN 13: 9781118823286
Used Hardcover Quantity Available: 1
Seller
Bacobooks
(Los Alamitos, CA, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: Fine. 1. Bookseller Inventory # S-140-185

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 8.99
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

6.

Gaston Legorburu, Darren McColl
Published by Wiley April 2014 (2014)
ISBN 10: 1118823281 ISBN 13: 9781118823286
Used Hardcover Quantity Available: 1
Seller
Eagle Eye Books
(Decatur, GA, U.S.A.)
Rating
[?]

Book Description Wiley April 2014, 2014. Hardcover. Book Condition: Used. Bookseller Inventory # 547104

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 9.99
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

7.

Legorburu, Gaston; McColl, Darren
Published by Wiley (2014)
ISBN 10: 1118823281 ISBN 13: 9781118823286
New Hardcover Quantity Available: 1
Seller
Letusbegin
(Ossining, NY, U.S.A.)
Rating
[?]

Book Description Wiley, 2014. Hardcover. Book Condition: New. New Hardcover! Pristine unmarked pages, may have very slight warehouse wear, no remainder marks, still a great buy straight from warehouse unread, sealed in plastic, exact artwork as listed, Bookseller Inventory # 095170510177

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.80
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

8.

Gaston Legorburu; Darren McColl
Published by John Wiley and Sons
ISBN 10: 1118823281 ISBN 13: 9781118823286
New Quantity Available: > 20
Seller
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description John Wiley and Sons. Book Condition: New. Brand New. Bookseller Inventory # 1118823281

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 17.53
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

9.

Gaston Legorburu; Darren McColl
Published by Wiley (2014)
ISBN 10: 1118823281 ISBN 13: 9781118823286
New Hardcover First Edition Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Wiley, 2014. Hardcover. Book Condition: New. book. Bookseller Inventory # M1118823281

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 21.74
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Legorburu, Gaston, McColl, Darren
Published by Wiley (2014)
ISBN 10: 1118823281 ISBN 13: 9781118823286
Used Quantity Available: 1
Seller
Nearfine Books
(Brooklyn, NY, U.S.A.)
Rating
[?]

Book Description Wiley, 2014. Book Condition: very good. Gently used. Expect delivery in 20 days. Bookseller Inventory # 9781118823286-3

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 22.99
Convert Currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, Rates & Speeds

There are 18 more copies of this book

View all search results for this book