Strategic Analysis and Action
Mary M. Crossan
ISBN 10: 0133370291 ISBN 13: 9780133370294
Published by Pearson Canada, 2015
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Paperback
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About this Item
Description:
Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0133370291I5N00
Synopsis:
Crossan is a concise, practical guide for the strategic management course. The text provides an organized set of concepts and procedures for analyzing and acting on strategic problems. It takes the point of view of the general manager and presents a consistent, operational approach to analyzing and acting on strategic problems.
This revision sees the addition of two new authors, who bring a wealth of experience in developing and teaching this course, and a commitment to excellence. The revision revolves around currency, with new and updated examples and cases, as well as reflect changes to strategy practice and theory.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Strategic Analysis and Action
Publisher: Pearson Canada
Publication Date: 2015
Binding: Paperback
Condition: Fair
Dust Jacket Condition: No Jacket