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A Strategic Analysis of Colgates Toothpaste Product Line

Alexander Berger

ISBN 10: 3640939492 / ISBN 13: 9783640939497
Published by GRIN Verlag
New Condition: New Soft cover
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72 pages. Dimensions: 8.1in. x 5.8in. x 0.3in.Scholarly Research Paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 73 , University of Sunderland, language: English, abstract: The Colgate-Palmolive company is acknowledged as the worlds leader in personal care. This report analyse the Colgates current situation in order to give recommendations on their actual toothpaste product line. The report is divided into two parts. The first parts will analysis the current situation of Colgate. On the basis of a Swot analyse the strengths, weaknesses, opportunities, and threats of the company as well as of Colgates toothpaste product line will be analysed. Furthermore additional information on the companys current market share, profitability, sales and the external environment of Colgate within the scope of the PEST analysis will be presented. At the end of the first part the competitive advantage of Colgate will be mentioned. The second part includes a suggested marketing strategy of the author using marketing tools such as segmentation targeting and positioning, SMART objectives as well as the marketing mix. To better recommend improvements, the actual state of Colgate referring to their products, objectives, etc. is in some parts shortly mentioned. At the end a conclusion is drawn concerning the current situation of Colgate and suggested improvements for the future. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783640939497

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Bibliographic Details

Title: A Strategic Analysis of Colgates Toothpaste ...

Publisher: GRIN Verlag

Binding: Paperback

Book Condition:New

Book Type: Paperback

About this title

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Research Paper (undergraduate) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 73 %, University of Sunderland, language: English, abstract: The Colgate-Palmolive company is acknowledged as the world's leader in personal care. This report analyse the Colgate's current situation in order to give recommendations on their actual toothpaste product line. The report is divided into two parts. The first parts will analysis the current situation of Colgate. On the basis of a Swot analyse the strengths, weaknesses, opportunities, and threats of the company as well as of Colgate's toothpaste product line will be analysed. Furthermore additional information on the company's current market share, profitability, sales and the external environment of Colgate within the scope of the PEST analysis will be presented. At the end of the first part the competitive advantage of Colgate will be mentioned. The second part includes a suggested marketing strategy of the author using marketing tools such as segmentation targeting & positioning, SMART objectives as well as the marketing mix. To better recommend improvements, the actual state of Colgate referring to their products, objectives, etc. is in some parts shortly mentioned. At the end a conclusion is drawn concerning the current situation of Colgate and suggested improvements for the future.

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