Strategic Communication in Business and the Professions, by O'Hair, 7th Edition

O'Hair, Dan

Published by Allyn & Bacon, 2011
ISBN 10: 0205693113 / ISBN 13: 9780205693115
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Instructor Edition: Same as student edition but has free copy markings. May include moderately worn cover, writing, markings or slight discoloration. SKU:9780205777785-4-0-12. Bookseller Inventory #

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Synopsis:

Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety.  For the successful communicator this book provides the both framework and the necessary tools. 

 

This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. Strategic Communication prepares readers for the business world of today.

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Bibliographic Details

Title: Strategic Communication in Business and the ...
Publisher: Allyn & Bacon
Publication Date: 2011
Binding: Paperback
Book Condition: Fair

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