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Strategic Communications for School Leaders

Vicki Gunther

3 ratings by Goodreads
ISBN 10: 1442209429 / ISBN 13: 9781442209428
Published by Rowman & Littlefield Publishers, Inc., 2011
Used Condition: Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP92091632

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Bibliographic Details

Title: Strategic Communications for School Leaders

Publisher: Rowman & Littlefield Publishers, Inc.

Publication Date: 2011

Book Condition:Good

About this title

Synopsis:

Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process—why it's critical for schools, and how it can be executed well—they make the case that communication must be a primary emphasis for leaders, not an afterthought.

In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources.

Topics addressed in the book include the following: understanding the audiences and their information channels; aligning the school leaders' messages with their educational goals and values; telling stories and using illustrative examples; delivering honest and credible messages (including admitting mistakes); using technology intelligently and appropriately; and creating and adhering to a communications plan.

From the Publisher:

Special features:

--Systems approach to communication

--Blend of theory and practice

--Reflection opportunities for students in graduate programs on leadership

--Ideas leaders can actively apply and practice

"About this title" may belong to another edition of this title.

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