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Strategic Management: Concepts and Cases, Twelth Edition

Fred R. David

157 ratings by Goodreads
ISBN 10: 812033566X / ISBN 13: 9788120335660
Published by PHI Learning, 2009
New Condition: New Soft cover
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This widely used textbook provides a systematic effective approach for developing a clear strategic plan. It is updated with modern cases to reflect current research and strategy. The concepts and practices are presented in a clear, focused and relevant manner?integrated with abundant new examples. 31 fresh new case studies are included in the text. The previous Google case is replaced by one onWalt Disney. Some Key Features : The text meets AACSB-International guidelines which support a practitioner orientation rather than a theory/research approach. Global and natural environment themes permeate all chapters and examine strategic-management concepts in these important perspectives. A simple, integrative strategic-management model is given in all chapters. The cohesion case given allows students apply the concepts and techniques to a real organization and readies them for case analysis. CONTENTS: Preface. Acknowledgements. About the Author. Part 1: Overview of Strategic Management?The Nature of Strategic Management Cohesion Case: Walt Disney Company, Inc.?2008. Part 2: Strategy Formulation?The Business Vision and Mission. The External Assessment. The Internal Assessment. Strategies in Action. Strategy Analysis and Choice. Part 3: Strategy Implementation?Implementing Strategies: Management and Operation Issues. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues. Part 4: Strategy Evaluation?Strategy Review, Evaluation, and Control. Part 5: Strategic Management Case Analysis?How to Prepare and Present a Case Analysis. Name Index. Subject Index. Printed Pages: 816. Bookseller Inventory # 11146

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Bibliographic Details

Title: Strategic Management: Concepts and Cases, ...

Publisher: PHI Learning

Publication Date: 2009

Binding: Softcover

Book Condition:New

Edition: 5th or later edition.

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Paperback book by Prentice Hall of India.12th edition with black and white illustrations.

"About this title" may belong to another edition of this title.

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