Strategic Management Text and Cases

Alan Eisner

Published by McGraw-Hill/Irwin, 2013
ISBN 10: 007786252X / ISBN 13: 9780077862527
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Hardcover. 816 pages. Dimensions: 10.1in. x 8.2in. x 1.0in.Strategic Management: Text and Cases, Seventh Edition, written by the well respected authors DessLumpkinEisnerMcNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students. The new case selections emphasise variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9780077862527

Bibliographic Details

Title: Strategic Management Text and Cases
Publisher: McGraw-Hill/Irwin
Publication Date: 2013
Binding: Hardcover
Book Condition: New
Book Type: Hardcover

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McNamara, Gerry, Eisner, Alan, Lumpkin, G.T. (Tom), Dess, Gregory
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