Strategic Management

University of Delaware

ISBN 10: 1308248555 / ISBN 13: 9781308248554
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Custom book made for University of Delaware University/College. May have notes, highlighting, wear and tear. Supplements not guaranteed. Please contact us if you have any questions. Bookseller Inventory #

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Title: Strategic Management
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Markus Baum
Published by Grin Verlag (2013)
ISBN 10: 3656192103 ISBN 13: 9783656192107
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Book Description Grin Verlag, 2013. Taschenbuch. Condition: Gebraucht. Gebraucht - Wie neu leichte Lagerspuren - Scientific Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, The University of Surrey (School of Management ), language: English, abstract: ABSTRACT & CONCLUSION The current recession, arising from a real estate crisis in the US and followed by a global financial crisis, has affected industries differently around the world. The automotive industry decreased by 15% globally in production of cars and light commercial vehicles (VDA, 2009) as result of the downturn. Lot of companies were supported by the government directly or indirectly. Obsolete structure of the industry and high overcapacity are the main problems. The assessment in this paper examines and evaluates the global impact of the downturn on the automotive industry and how the industries have reacted. BMW, one of the ten largest car manufacturers worldwide, operates experienced a 10.4% loss in sales in relating to the previous year as result of the recession and decrease in demand in the automotive industry. The reaction to it was for example less investment in to R&D and redundancies. Almost all resources, capabilities and competitiveness of BMW were concerned. The extent to which the downturn affected those will be examined and evaluated in the second part of this paper. The most important future trends in the automotive industry will be 'green technology' and 'changing in customers demand'. Capacity optimization will be important to win the competition. BMW is recommended to penetrate the market with its successful products and to invest in R&D to follow and setting industry trends. The third part of this paper provides perspectives and recommendation for the industry and provides strategy recommendations for BMW. ABOUT THE AUTHOR Markus B. Baum, MBA Markus Baum is Group Finance Director at a management consulting firm with focus on business strategy, supply chain management (SCM), 52 pp. Englisch. Seller Inventory # INF1000910246

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Strickland, Alonzo J.; Thompson, Arthur A.
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Book Description Richard D. Irwin 1987-02-01, 1987. Hardcover. Condition: Very Good. 4th Revised edition. 0256037175 Little Shelf Wear. Seller Inventory # Z0256037175Z2

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Wheelen, Thomas L.; Hunger, J. David
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Wheelen, Thomas L.; Hunger, J. David
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Book Description Pearson Education. PAPERBACK. Condition: Very Good. 0130651311 Used Very Good: Minor shelf wear. Seller Inventory # Z0130651311Z2

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Wheelen, Thomas L.; Hunger, J. David
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Book Description Pearson Education 2002-07-15, 2002. Paperback. Condition: Very Good. 8. 0130651311 Little Shelf Wear. Seller Inventory # Z0130651311Z2

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Strickland, Alonzo J.; Thompson, Arthur A.
Published by Richard D. Irwin
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Wheelen, Thomas L.; Hunger, J. David
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Wheelen, Thomas L.; Hunger, J. David
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Wheelen, Thomas L.; Hunger, J. David
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Strickland, Alonzo J.; Thompson, Arthur A.
Published by Richard D. Irwin
ISBN 10: 0256037175 ISBN 13: 9780256037173
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