Stock Image

Strategic Market Management

Aaker, David A.

122 ratings by Goodreads
ISBN 10: 0471852627 / ISBN 13: 9780471852629
Published by Wiley
Used Condition: Fair Soft cover
From Robinson Street Books, IOBA (Binghamton, NY, U.S.A.)

Heritage Bookseller
AbeBooks Member Since 1996

Quantity Available: 1

Buy Used
Price: US$ 8.00 Convert Currency
Shipping: US$ 4.49 Within U.S.A. Destination, Rates & Speeds
Add to basket

30 Day Return Policy

About this Item

0471852627 Some highlighting else fair. * Quality, Value, Experience. Media Shipped in New Boxes. Bookseller Inventory # WARE45RMN0020

Ask Seller a Question

Bibliographic Details

Title: Strategic Market Management

Publisher: Wiley


Book Condition:Fair

About this title


Thoroughly revised and updated from the acclaimed 1984 edition, this textbook offers a market-responsive approach to strategic planning designed to generate a wide range of effective, profitable strategic options in today's changing marketplace. Ideal for undergraduate courses in marketing strategy or management policy, and for corporate seminars or training, the text focuses on concepts and practices for anticipating market trends, threats, and opportunities, and developing strategies to meet them. Shows how to establish Sustainable Competitive Advantages (SCAs) based on an organization's unique assets and skills. Develops specific strategies in brand management, advertising, distribution, finance, and manufacturing based on SCAs. Also covers strategic investment alternatives, market penetration, product expansion, market expansion, diversification, and vertical integration.

From the Back Cover:

The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best-seller shows:
* How to conduct a structured external and internal analysis of a business with confidence
* How to develop sustainable competitive advantages by developing assets, competencies, and synergies
* How to make strategic investment decisions to generate growth
* How to organize to support strategies
* How to compete strategically in hostile, growth and global contexts

"About this title" may belong to another edition of this title.

Store Description

Our offices and warehouse are located in Binghamton NY. All of our available books are on-line. We are not open to the public. Local buyers may make appointment to pick up items at our warehouse.

Visit Seller's Storefront

Terms of Sale:

Robinson Street Books, 184 Robinson Street, Binghamton, NY 13904
Email: Phone: 607-217-4328 Within USA: 800-
572-4416 Contact: Rhett Moran

All books are guaranteed to be as described. Books are returnable within 2
weeks. Please notify us before returning a book. All items are offered
otherwise, may be returned by original purchaser, for full refund without
time limit. We accept ALL MAJOR CRE...

More Information
Shipping Terms:

Shipping: Media Mail Shipping: $4.49 first book, $1.00 each other. Priority
$7.50 first book $3.00 each other. Some books and sets added postage required.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express

Money Order Cash PayPal