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Strategic Market Management

Aaker, David A.

122 ratings by Goodreads
ISBN 10: 0471852627 / ISBN 13: 9780471852629
Published by Wiley
Used Condition: Fair Soft cover
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0471852627 Some highlighting else fair. * Quality, Value, Experience. Media Shipped in New Boxes. Bookseller Inventory # WARE45RMN0020

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Bibliographic Details

Title: Strategic Market Management

Publisher: Wiley

Binding: PAPERBACK

Book Condition:Fair

About this title

Synopsis:

Thoroughly revised and updated from the acclaimed 1984 edition, this textbook offers a market-responsive approach to strategic planning designed to generate a wide range of effective, profitable strategic options in today's changing marketplace. Ideal for undergraduate courses in marketing strategy or management policy, and for corporate seminars or training, the text focuses on concepts and practices for anticipating market trends, threats, and opportunities, and developing strategies to meet them. Shows how to establish Sustainable Competitive Advantages (SCAs) based on an organization's unique assets and skills. Develops specific strategies in brand management, advertising, distribution, finance, and manufacturing based on SCAs. Also covers strategic investment alternatives, market penetration, product expansion, market expansion, diversification, and vertical integration.

From the Back Cover:

The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best-seller shows:
* How to conduct a structured external and internal analysis of a business with confidence
* How to develop sustainable competitive advantages by developing assets, competencies, and synergies
* How to make strategic investment decisions to generate growth
* How to organize to support strategies
* How to compete strategically in hostile, growth and global contexts

"About this title" may belong to another edition of this title.

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