Strategic Marketing Issues in Emerging Markets

ISBN 10: 9811338868 / ISBN 13: 9789811338861

Published by Springer, 2019

About this Item

New.

Seller Inventory # ERICA80098113388686

Bibliographic Details

• Title: Strategic Marketing Issues in Emerging Markets
• Publisher: Springer
• Publication Date: 2019
• Language: English
• ISBN 10: 9811338868
• ISBN 13: 9789811338861
• Binding: Paperback
• Condition: New
• Book Type: book

About this title

Synopsis

Presents the latest perspectives from industry and academia

Covers the entire gamut of strategic marketing issues in emerging markets

Investigates actual business situations and coherently reflects on several business issues to provide a road map for marketing strategies

About the Author

Dr. Atanu Adhikari is a Professor of Marketing at the Indian Institute of Management Kozhikode, Kerala, India. He has been a visiting researcher at Whitman School of Management, Syracuse University, USA and a Commonwealth Academic Fellow to the London Business School, UK. His areas of research include consumer choice behavior, experience product marketing, and strategic marketing issues. Atanu is actively involved in scholarly academic research and has published his research work in national and international peer-reviewed academic journals and edited books with Springer, John Wiley, Gower, Sage, Elsevier, and Taylor & Francis. His research work has been selected and presented at a number of top-level international conferences organized by Marketing Science, the Academy of Marketing Science, American Marketing Association, Royal Statistical Society, and similar academic forums in India, the USA, UK, France, Australia, Germany, Italy, and Singapore.