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Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing)

David W. Cravens

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ISBN 10: 0256214387 / ISBN 13: 9780256214383
Published by Irwin; 5Rev Ed edition, Book
New Condition: New Hardcover
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Title: Strategic Marketing (Mcgraw Hill/Irwin ...

Publisher: Irwin; 5Rev Ed edition, Book

Binding: Hardcover

Book Condition:New

About this title


The author of this text argues that the role of strategic marketing in business performance is demonstrated in the market-driven strtategies of successful organizations competing in a wide array of product and market situations. The escalating importance of providing customer satisfaction, responding to diversity in the marketplace, developing new products and recognizing global competitive challenges require effective marketing strategies for gaining and keeping a competitive edge. The text examines the concepts and processes for gaining competitive advantage in the market place.

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