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Strategic Marketing for NonProfit Organizations (6th Edition)

Andreasen, Alan, Kotler, Philip T

70 ratings by Goodreads
ISBN 10: 013041977X / ISBN 13: 9780130419774
Published by Prentice Hall, 2002
New Condition: New Soft cover
From Murray Media (North Miami Beach, FL, U.S.A.)

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Bibliographic Details

Title: Strategic Marketing for NonProfit ...

Publisher: Prentice Hall

Publication Date: 2002

Binding: Paperback

Book Condition:New

About this title

Synopsis:

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

From the Publisher:

Reflecting the most recent, relevant information in the field, this best- selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

"About this title" may belong to another edition of this title.

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