Good condition, some are ex-library and can have markings. Bookseller Inventory #
Synopsis: Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process.
Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include:
* Emarketing, strategic thinking and competitive advantage
* The significance of vision and how this needs to drive the planning process
* Hypercompetition and the erosion of competitive advantage
* The growth and status of relationship marketing
* Each chapter contains a series of expanded illustrations
* Leading authors in this sector.
* Builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management'.
* Focusses on the critical 'planning' aspects of vital importance to students and practitioners.
About the Author: The author/co-author of ten books, Colin Gilligan is Emeritus Professor of Marketing at Sheffield Hallam University and Visiting Professor of Marketing at Newcastle Business School as well as fellow of the Chartered Institute of Marketing. His particular interests are in the areas of strategic marketing, competitive differentiation, the leveraging of strategy and planning for an uncertain future
Professor Richard M.S. Wilson, Emeritus Professor in the Business School and Visiting Professor in the Department of Information Science at Loughborough University UK. Visiting Professor at the University of Sao Paulo, Brazil
Title: Strategic Marketing Planning (CIM Student)
Publication Date: 2003
Book Condition: Good
Book Description A Butterworth-Heinemann Title, 2003. Condition: Fair. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Seller Inventory # 2972730
Book Description A Butterworth-Heinemann Title 02/06/2003, 2003. Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Seller Inventory # 9053-9780750622462
Book Description -. Paperback. Condition: Very Good. Strategic Marketing Planning (CIM Student) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780750622462
Book Description A Butterworth-Heinemann Title, 2003. Paperback. Condition: Used; Good. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Seller Inventory # BBI1855193
Book Description A Butterworth-Heinemann Title, 2003. Condition: Very Good. Seller Inventory # U9780750622462
Book Description A Butterworth-Heinemann Title 02/06/2003, 2003. Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780750622462
Book Description A Butterworth-Heinemann Title, 2003. Paperback. Condition: Used; Good. Seller Inventory # 2066790
Book Description Butterworth-Heinemann, 2003. Condition: Very Good. 1st. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Seller Inventory # GRP9317078
Book Description A Butterworth-Heinemann Title, 2003. Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged book. Please note this is a damaged book. The condition of this book is as stated above, however this book is slightly damaged in some way. Typically a grazed corner or torn cover. Thanks. Seller Inventory # CHL2880703
Book Description Elsevier Science & Technology Books. Paperback. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0750622466I3N00