Strategic Marketing Problems: Cases and Comments, 10th Edition

Roger Kerin, Robert Peterson

Published by Prentice Hall, 2003
ISBN 10: 0131421840 / ISBN 13: 9780131421844
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Noticeable wear, but still very usable. Interior is free from markings. SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Bookseller Inventory #

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Synopsis: For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.

From the Publisher: Designed to help students develop decision-making skills in marketing, textual material introduces both concepts and tools useful in structuring and solving marketing problems while case studies provide an opportunity for those concepts and tools to be employed in practice.

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Bibliographic Details

Title: Strategic Marketing Problems: Cases and ...
Publisher: Prentice Hall
Publication Date: 2003
Binding: Hardcover
Book Condition: Acceptable

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