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Strategic Thinking for Advertising Creatives (Paperback)

Alice Kavounas Taylor

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ISBN 10: 178067273X / ISBN 13: 9781780672731
New Condition: New Soft cover
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Paperback. Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 208 pages. 0.567. Bookseller Inventory # 9781780672731

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Bibliographic Details

Title: Strategic Thinking for Advertising Creatives...

Publication Date: 2013

Binding: Paperback

Book Condition:New

About this title

Synopsis:

Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically.

Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief.

Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives

About the Author:

Alice Kavounas Taylor has enjoyed an award-winning, international advertising career in London and New York. She was formerly Senior Lecturer on the MA in Creative Advertising at University College Falmouth, U.K., a course she originated, led and on which she taught studio practice for 15 years.

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