Street Smart Public Relations

John F. Budd

Published by Turtle Pub Co
ISBN 10: 0963394703 / ISBN 13: 9780963394705
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Synopsis: Street Smart Public Relations is a priceless bridge from the theory of PR to the real world of cranky clients, macho bosses, hostile process and competitive colleagues. Focus is on the 4 R's of PR -- 'reading, 'riting, realism, results -- and how to achieve them despite all odds. Unique insights into a CEO's mindset; how to exploit budgets; write speeches to advance your career.

About the Author: John F. Budd, Jr., Founder/Chairman, The Omega Group, characterized by John Cunniff, AP, as a "PR think-tank," is a prolific writer/speaker and PR's "devil's advocate." In his 50-year career, accumulating a mantle full of national awards, he has addressed almost every issue facing PR practitioners, from understanding a CEO's psyche to winning friends among the press. He started his career at Carl Byoir & Associates, as a staff writer, rising to vice chairman. He spent a third of his years as a senior corporate officer responsible for public affairs, broadly defined. He has worked with 28 chairman/CEOs. He is a founding fellow of PR's College of Fellows. He is author of "Plain Talk," a supplement to "pr Reporter" and editor of "Observations," an invitation-only newsletter analyzing contemporary events from a PR perspective.

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Bibliographic Details

Title: Street Smart Public Relations
Publisher: Turtle Pub Co
Binding: Paperback
Book Condition: POOR

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John F. Budd
Published by Turtle Pub Co
ISBN 10: 0963394703 ISBN 13: 9780963394705
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Budd, John F., Jr.
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Book Description Turtle Pub Co. PAPERBACK. Condition: Good. 0963394703 Great condition. Turtle Publishing large paperback; small amount of highlighting . Seller Inventory # 1335007408

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Budd, John F., Jr.
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Book Description Turtle Publishing Company. Paperback. Condition: Very Good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0963394703I4N00

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John F., Jr. Budd
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Book Description Turtle Pub Co, 1992. Paperback. Condition: Good. 1st. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 0963394703

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