Noticeably used book. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the markings/stickers of that library. Accessories such as CD, codes, toys, and dust jackets may not be included. Bookseller Inventory #
Synopsis: Street Smart Public Relations is a priceless bridge from the theory of PR to the real world of cranky clients, macho bosses, hostile process and competitive colleagues. Focus is on the 4 R's of PR -- 'reading, 'riting, realism, results -- and how to achieve them despite all odds. Unique insights into a CEO's mindset; how to exploit budgets; write speeches to advance your career.
About the Author: John F. Budd, Jr., Founder/Chairman, The Omega Group, characterized by John Cunniff, AP, as a "PR think-tank," is a prolific writer/speaker and PR's "devil's advocate." In his 50-year career, accumulating a mantle full of national awards, he has addressed almost every issue facing PR practitioners, from understanding a CEO's psyche to winning friends among the press. He started his career at Carl Byoir & Associates, as a staff writer, rising to vice chairman. He spent a third of his years as a senior corporate officer responsible for public affairs, broadly defined. He has worked with 28 chairman/CEOs. He is a founding fellow of PR's College of Fellows. He is author of "Plain Talk," a supplement to "pr Reporter" and editor of "Observations," an invitation-only newsletter analyzing contemporary events from a PR perspective.
Title: Street Smart Public Relations
Publisher: Turtle Pub Co
Book Condition: POOR
Book Description Turtle Pub Co. Paperback. Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatâ€™ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Seller Inventory # 2896563044
Book Description Turtle Pub Co. PAPERBACK. Condition: Good. 0963394703 Great condition. Turtle Publishing large paperback; small amount of highlighting . Seller Inventory # 1335007408
Book Description Turtle Publishing Company. Paperback. Condition: Very Good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0963394703I4N00
Book Description Turtle Pub Co, 1992. Paperback. Condition: Used: Good. Seller Inventory # SONG0963394703
Book Description Turtle Pub Co, 1992. Paperback. Condition: Good. 1st. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 0963394703