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Study Guide to Accompany Marketing 7th

Kerin

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ISBN 10: 0072469013 / ISBN 13: 9780072469011
Published by McGraw-Hill Publishing Co., 2002
Condition: Good Soft cover
From Books Express (Portsmouth, NH, U.S.A.)

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Bibliographic Details

Title: Study Guide to Accompany Marketing 7th

Publisher: McGraw-Hill Publishing Co.

Publication Date: 2002

Binding: Paperback

Book Condition: Good

Edition: 7th Edition.

About this title

Synopsis:

This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.

Product Description:

The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.

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