Stock Image

The Stuff You Can't Bottle: Advertising for the Global Youth Market (Paperback)

King Adz

8 ratings by Goodreads
ISBN 10: 050029075X / ISBN 13: 9780500290750
New Condition: New Soft cover
From Grand Eagle Retail (Wilmington, DE, U.S.A.)

AbeBooks Seller Since October 12, 2005 Seller Rating 2-star rating

Quantity Available: 1

Buy New
List Price: US$ 29.95
Price: US$ 31.83 Convert Currency
Shipping: Free Within U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

Paperback. In the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect with the notoriously difficult youth market is to get involved with the cultures and su.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 342 pages. 0.816. Bookseller Inventory # 9780500290750

Ask Seller a Question

Bibliographic Details

Title: The Stuff You Can't Bottle: Advertising for ...

Publication Date: 2013

Binding: Paperback

Book Condition:New

About this title

Synopsis:

How to create great youth advertising campaigns in an environment where the medium is no longer the message

You can‘t bottle it, you can‘t Google it. The only way for brands to connect with the Internet-savvy, networked youth of today is to get involved with the cultures and subcultures that make up their world.

Through eighty-eight topics, King Adz shares his unique insights into the lives of young people around the globe. From North America, Brazil, and Europe to Russia, China, India, Hong Kong, South Africa, and beyond, his research has taken him to skate parks, clubs, music festivals, and street art events. His focus is on sixteen- to twenty-four-year-olds, but the trends that originate with this age group reverberate through a far wider demographic. Case histories of stand-out campaigns and brands―Vans, Stüssy, Levi‘s, and others―are included as well as interviews with advertising executives who have succeeded in this notoriously tricky market.

275 illustrations in color and black and white

About the Author:

King ADZ, aka Adam N. Stone, is an advertising/branding professional, filmmaker, and author. His other books include Blek le Rat with Sybille Prou, The Stuff You Can’t Bottle, and Unbrandable.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Terms of Sale:

We guarantee the condition of every book as it¿s described on the Abebooks web sites. If you¿ve changed
your mind about a book that you¿ve ordered, please use the Ask bookseller a question link to contact us
and we¿ll respond within 2 business days.
Books ship from California and Michigan.


Shipping Terms:

Orders usually ship within 2 business days. All books within the US ship free of charge. Delivery is 4-14 business days anywhere in the United States.

Books ship from California and Michigan.

If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express