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Successful Marketing: Get Brilliant Results Fast

Pauline Rowson

ISBN 10: 8130914980 / ISBN 13: 9788130914985
Published by Viva Books, 2011
New Condition: New Soft cover
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About this Item

Market your business to the top Marketing is at the core of every great business. Whether you want to get closer to your customers, increase sales, generate publicity or establish beneficial business relationships, a successful marketing strategy is vital. Written by a marketing expert, this realistic guide explains the importance of knowing your target audience and how to communicate with them using a medium and language they understand. This book will help you develop a marketing plan that realises your business dreams fast. This Book Will Help You: ? Define your target audience ? Create effective marketing material ? Use language your customers understand ? Select the best marketing tool for the job Contents: Part 1: Introduction to marketing ? What is successful marketing? ? Know your customers ? Know what your customers are buying and why ? Developing products and services that sell ? Pricing ? Building a competitive edge ? Marketing planning ? Part 2: Using marketing techniques ? The marketing tools ? Advertising ? How to make advertising and mailshots work ? Email marketing ? Newsletters, e-newsletters and corporate brochures ? Websites, blogs and viral marketing ? Exhibitions ? Sponsorship and sales promtion ? Building a media profile ? Putting it all together: your marketing plan ? Quickstart guide: summary of key points ? Troubleshotting ? Index Printed Pages: 224. Bookseller Inventory # 58070

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Title: Successful Marketing: Get Brilliant Results ...

Publisher: Viva Books

Publication Date: 2011

Binding: Softcover

Book Condition:New

Edition: First edition.

About this title

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Market your business to the top Marketing is at the core of every great business. Whether you want to get closer to your customers, increase sales, generate publicity or establish beneficial business relationships, a successful marketing strategy is vital

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