Successful Marketing Strategies for High-Tech Firms (Hardcover)

Eric Viardot

ISBN 10: 1580537006 / ISBN 13: 9781580537001
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Hardcover. This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 304 pages. 0.726. Bookseller Inventory #

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Synopsis: This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.

About the Author: Eric Viardot is a professor at Ceram, a European school of management located in southern France. A graduate of the HEC Business School and the Institute of Political Sciences, Dr.Viardot holds a Ph.D. in management. He is also the author of Introduction to Information-Based High-Tech Services (Artech House, 1999).

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Title: Successful Marketing Strategies for ...
Binding: Hardcover
Book Condition: New
Edition: 3rd.

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