Surpetition: Creating Value Monopolies When Everyone Else is Merely Competing

De Bono, Edward

Published by Harper Business, 1992
ISBN 10: 0887305431 / ISBN 13: 9780887305436
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234 pp, indexed. Diagrams. Bookseller Inventory #

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Synopsis: A look at the vast potential of the "integral values" that surround the purchase and use of products and services suggests that business leaders create "monopolies of values" by blending into their offerings an array of attendant conveniences. $40,000 ad/promo.

From Library Journal: As might be expected from someone whose expertise is in the field of creative thinking, de Bono has lots of ideas. So many ideas that they have already filled 32 books ( I Am Right--You Are Wrong and Six Action Shoes , both LJ 12/91), and he isn't finished yet. His latest, Sur/Petition , presents a framework for manufacturing the concepts that he believes will enable businesses to go beyond successful competition. De Bono's term "sur/petition" means choosing not to compete in the same race as everyone else, but rather in one's own race. The key to successful sur/petition is delivering products and services to customers that they might not know they want until they integrate new products into the increasing complicated value systems of the market. This can only be accomplished through rethinking the way organizations value and support what de Bono calls "serious creativity." Although de Bono is long on ideas, he is short on practical implementation strategies. As a result, Sur/Petition 's usefulness to local business professionals trying to survive a recession will be limited. Recommended for larger business collections.
- Andrea C. Dragon, Coll. of St. Elizabeth, Convent Station, N.J.
Copyright 1992 Reed Business Information, Inc.

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Title: Surpetition: Creating Value Monopolies When ...
Publisher: Harper Business
Publication Date: 1992
Binding: Hardcover
Book Condition: Very Good
Edition: First Printing

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De Bono, Edward
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De Bono, Edward
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De Bono, Edward
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