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Sustainable Marketing: Managerial - Ecological Issues

Donald A. Fuller

3 ratings by Goodreads
ISBN 10: 0761912185 / ISBN 13: 9780761912187
Published by SAGE Publications, Inc
New Condition: New Soft cover
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About this Item

Paperback. 407 pages. Dimensions: 9.6in. x 6.2in. x 1.0in.There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text. In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9780761912187

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Bibliographic Details

Title: Sustainable Marketing: Managerial - ...

Publisher: SAGE Publications, Inc

Binding: Paperback

Book Condition:New

Book Type: Paperback

About this title

Synopsis:

There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.

In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.

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Review:

"This is the most authoritative and carefully and thoroughly documented treatment of what is generally known as green marketing that I’m aware of." 

(Peter Gillett)

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